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Manufacturers often struggle with increasing content requirements, more channels and touch points to manage, and rapidly changing customer needs, which require a company to be agile, says a new survey of 1,500 manufacturing companies by IDC.
Moreover, the importance manufacturing companies place on improving their online user experience does vary by industry and world region.
“ The industry has historically been averse to changes in how businesses operate,” IDC says. “And while ecommerce is still a distant second for manufacturers as a whole, it is the revenue source expected to continue to grow the largest (with 63.7% expecting growth and only 11.5% expecting decrease).”
The average change manufacturers expected was a 23.8% increase in online sales over the next two years, with an additional 44.2% of respondents expecting growth higher than 25%, IDC says.
“ There are variations in the average expected change by region (NA 31.1%, EMEA 18.9%, and APAC 10.9%) and by subsegment (F&B/CPG 30.3%, industrial manufacturing 25.4%, automotive 21.7%, electronics and semiconductors 20.5%, and chemicals 10.2%),” says IDC. “But no matter how the data is sliced, the overall movement in business is shifting toward ecommerce.”
