We work with mid-market B2B distributors and manufacturers — not to sell them a platform, but to help them build a strategy that actually gets adopted.
B2BEA engages in a few specific ways, all built around the same goal: closing the gap between having a digital commerce capability and having one that performs.
For leadership teams that need clarity before they commit. We work with you to define what digital commerce should actually do for your business — and build the roadmap to get there.
Typically 6–12 weeks · Delivered to executive team
The vendor landscape is noisy and the pitches all sound the same. We help you cut through it — with a clear requirements process, a vendor shortlist that actually fits your business, and guidance through the selection.
Typically 8–16 weeks · Works alongside your team
Most digital commerce failures aren't technical. They're adoption failures. We help companies build the internal alignment, the sales team buy-in, and the customer onboarding processes that make the difference between launch and success.
Ongoing engagement · Works alongside your team
For leadership teams that need to build their own digital commerce literacy before they can lead a transformation. Half-day and full-day workshops built around your business, your industry, and your specific challenges.
Single or multi-day · On-site or virtual
Mid-market B2B distributors and manufacturers — typically $50M to $2B in revenue — who are serious about digital commerce but aren't sure they're getting it right. Often they have a platform already. The platform isn't the problem.
We don't work with every company that asks. The engagements where we add the most value are ones where leadership is genuinely committed to change — not just looking for a report to file. If that's you, we'd like to talk.
Tell us what you're working on. If it sounds like a fit, we'll set up a call to explore it further. No pitch deck. No sales process. Just a conversation.