Case Study Overview
BlackHawk Industrial, a leading distributor of industrial tools, equipment, and manufacturing services, set out to transform how customers find and purchase products online. With over 1.5 million catalog records and a strong North American presence, the company needed a smarter, more intuitive search experience that could keep pace with its extensive product range.
By integrating HawkSearch through the Xngage Connector with Optimizely Configured Commerce, BlackHawk gained the intelligence and control needed to simplify complex product discovery. HawkSearch’s AI-driven personalization, real-time facet management, and unit conversion tools enabled faster, more relevant search results—while visitor targeting features created personalized experiences across regions and product types.
The result is a cleaner, more efficient ecommerce journey that empowers customers to find exactly what they need—faster and with greater confidence—solidifying BlackHawk Industrial’s position as a digital leader in the industrial supply market.
Case Study Snapshot
Region
North America
Industry
Industrial & Construction
Technology
(https://www.b2bea.org/directory/technology/hawksearch),
More from HawkSearch
Cables To Go: Connecting Customers with Refined Solutions Through Search
Contributed by: (https://www.b2bea.org/directory/company/hawksearch)
C2G, a leading manufacturer of high-performance cabling and connectivity solutions, upgraded its eCommerce experience with HawkSearch to better serve both consumers and business buyers. With thousands of SKUs and complex…
IT & Electronics
American Management Association: Developing Business Leaders Through Search
Contributed by: (https://www.b2bea.org/directory/company/hawksearch)
For over a century, the American Management Association (AMA) has been a global leader in professional development and management education, helping business professionals build the skills to lead effectively and…
Media & Publishing
Cuyahoga County: Transforming a Government Website into a Vital Information Hub Through Search
Contributed by: (https://www.b2bea.org/directory/company/hawksearch)
Cuyahoga County, Ohio—the state’s second-most populous county—modernized its digital presence to better serve millions of residents seeking essential information and public services. The county’s official website, CuyahogaCounty.gov, had become a…
Industrial & Construction
Digital Commerce 360: Delivering In-Depth Industry Insights with Lightning Speed
Contributed by: (https://www.b2bea.org/directory/company/hawksearch)
Digital Commerce 360 (DC360), a leading source of ecommerce data and research, powers its flagship Top 500 Guide—a comprehensive database ranking the top online retailers across hundreds of metrics. As…
Media & Publishing
Misumi USA Creates Precision-Driven Success with HawkSearch
Contributed by: (https://www.b2bea.org/directory/company/hawksearch)
Misumi, the world’s leading supplier of configurable mechanical components for machine construction, transformed its online customer experience with HawkSearch. Facing challenges from inconsistent product data and limited search functionality, Misumi…
Industrial & Construction
Borsheims Transforms the Online Jewelry Shopping Experience
Contributed by: (https://www.b2bea.org/directory/company/hawksearch)
Borsheims, a premier destination for fine jewelry, watches, and luxury gifts, elevated its online shopping experience with HawkSearch to meet the expectations of discerning customers seeking precision, personalization, and speed….
Fashion & Apparel
Berlin Packaging: Meeting Customers’ Packaging Needs One Search at a Time
Contributed by: (https://www.b2bea.org/directory/company/hawksearch)
Berlin Packaging, the world’s leading hybrid supplier of rigid packaging and industrial supplies, turned to HawkSearch to power a smarter, faster, and more personalized eCommerce experience. With tens of thousands…
Industrial & Construction
Cables To Go: Connecting Customers with Refined Solutions Through Search
Contributed by: (https://www.b2bea.org/directory/company/hawksearch)
C2G, a leading manufacturer of high-performance cabling and connectivity solutions, upgraded its eCommerce experience with HawkSearch to better serve both consumers and business buyers. With thousands of SKUs and complex…
IT & Electronics
American Management Association: Developing Business Leaders Through Search
Contributed by: (https://www.b2bea.org/directory/company/hawksearch)
For over a century, the American Management Association (AMA) has been a global leader in professional development and management education, helping business professionals build the skills to lead effectively and…
Media & Publishing
Cuyahoga County: Transforming a Government Website into a Vital Information Hub Through Search
Contributed by: (https://www.b2bea.org/directory/company/hawksearch)
Cuyahoga County, Ohio—the state’s second-most populous county—modernized its digital presence to better serve millions of residents seeking essential information and public services. The county’s official website, CuyahogaCounty.gov, had become a…
Industrial & Construction
Digital Commerce 360: Delivering In-Depth Industry Insights with Lightning Speed
Contributed by: (https://www.b2bea.org/directory/company/hawksearch)
Digital Commerce 360 (DC360), a leading source of ecommerce data and research, powers its flagship Top 500 Guide—a comprehensive database ranking the top online retailers across hundreds of metrics. As…
Media & Publishing
Misumi USA Creates Precision-Driven Success with HawkSearch
Contributed by: (https://www.b2bea.org/directory/company/hawksearch)
Misumi, the world’s leading supplier of configurable mechanical components for machine construction, transformed its online customer experience with HawkSearch. Facing challenges from inconsistent product data and limited search functionality, Misumi…
Industrial & Construction
Borsheims Transforms the Online Jewelry Shopping Experience
Contributed by: (https://www.b2bea.org/directory/company/hawksearch)
Borsheims, a premier destination for fine jewelry, watches, and luxury gifts, elevated its online shopping experience with HawkSearch to meet the expectations of discerning customers seeking precision, personalization, and speed….
Fashion & Apparel
Berlin Packaging: Meeting Customers’ Packaging Needs One Search at a Time
Contributed by: (https://www.b2bea.org/directory/company/hawksearch)
Berlin Packaging, the world’s leading hybrid supplier of rigid packaging and industrial supplies, turned to HawkSearch to power a smarter, faster, and more personalized eCommerce experience. With tens of thousands…
Industrial & Construction
Cables To Go: Connecting Customers with Refined Solutions Through Search
Contributed by: (https://www.b2bea.org/directory/company/hawksearch)
C2G, a leading manufacturer of high-performance cabling and connectivity solutions, upgraded its eCommerce experience with HawkSearch to better serve both consumers and business buyers. With thousands of SKUs and complex…
IT & Electronics
Slide group 1Slide group 2Slide group 3Slide group 4Slide group 5Slide group 6Slide group 7