Insight B2B Fundamentals

Case Study | Bttn Unleashes Growth Potential and Streamlines B2B Capabilities with BigCommerce

This case study delves into the journey of an ecommerce website, bttn, as they transitioned from Shopify to BigCommerce. The decision to migrate was primarily

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brett-sinclair
June 13, 2025

Case Study Overview

This case study delves into the journey of an ecommerce website, bttn, as they transitioned from Shopify to BigCommerce. The decision to migrate was primarily driven by bttn’s desire to overcome the limitations of storefront customization, accommodate their expanding product catalog, and fulfill their evolving B2B requirements.

Notably, Shopify lacked the ability to restrict product access to specific customers, preventing the company from effectively managing product availability based on customer segments. Furthermore, the inability to charge different prices to different customers hindered the company’s ability to implement flexible pricing strategies tailored to individual clients.

By partnering with oBundle and leveraging BigCommerce’s robust features, bttn aimed to enhance their ecommerce growth and streamline their B2B operations.

Case Study Snapshot

Industry

Health & Medical

Technology

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About the Author
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Brett Sinclair

Brett is the founder and director of the B2B eCommerce Association. With over 15 years in the industry, he is passionate about helping B2BEA members and the broader B2B community succeed in digital commerce.