Insight Companies & Ecosystem

Building a modern B2B commerce business - an independent approach to platform selection

Align the right commerce solution with what customers expect.

J
justin-king
Verified
February 14, 2026
Building a modern B2B commerce business - an independent approach to platform selection

Intershop

Digital Transformation

Align the right commerce solution with what customers expect.

As B2B commerce platforms advance and customer demands evolve, wholesalers and manufacturers must consider technology changes to stay competitive.

Is your e-commerce platform holding back your business growth? Struggling to meet your customers’ expectations? Outdated systems that fail to deliver a modern experience often result in low platform adoption and perceived value, jeopardizing customer loyalty, investments, and productivity.

This exclusive webinar, hosted by Intershop and featuring guest speakers from Forrester and SureWerx, is designed to help distributors/ wholesalers & manufacturers understand the nuances of different solutions and navigate the complexities of the selection process, so that you can focus on creating the buying journeys your customers demand.

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About the Author
Justin King
Justin King
Verified

B2B digital commerce strategist with 20+ years helping mid-market distributors and manufacturers navigate digital transformation. Founder of B2BEA, host of The B2B eCommerce Show podcast, and author of Digital Branch Secrets. Core belief: digital transformation is about leadership and alignment, not technology.