Insight B2B Fundamentals

Case Study | Ceramo Brings Orders Online with Zoey

Zoey gave Ceramo a single place to capture orders and keep the sales team in control. Inside and outside reps now create orders on the go, pricing stays

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brett-sinclair
September 30, 2025

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Case Study Overview

Zoey gave Ceramo a single place to capture orders and keep the sales team in control. Inside and outside reps now create orders on the go, pricing stays accurate, and operations run through one system.

For Ceramo, the transformation shows up in clear results:

  • 35% of sales are initiated online, growing 5 to 10 percent each year.
  • Six internal sales reps supported by outside reps work from the same system.
  • Both inside and outside reps use the Zoey App, and all orders flow into a single location.
  • First party NetSuite integration enables live inventory updates.
  • Flexible product attributes expose richer SKU data.
  • A guided onboarding helped ensure a smooth launch.

“In the end we pretty much had a wish list during setup. Having it up and running exactly where we needed it speaks to how it worked out.”

  • Alec Junge, Director of Product and Marketing, Ceramo Company, Inc.

What Changed

Ceramo moved from Handshake, which was discontinued in 2021, to Zoey. The team adopted both the Zoey App and website ordering so reps can capture orders anywhere while the business maintains a centralized workflow. NetSuite integration provides live inventory, and product attributes give the team more detailed item data.

Why It Matters

Sales can create accurate orders quickly, leadership keeps oversight in one system, and customers get a consistent experience as online ordering grows each year. The result is a controlled shift to digital ordering that supports scale without adding unnecessary complexity.

Interested in what Zoey could do for you? Contact us to learn more.

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Case Study Snapshot

Industry

Home Goods & Furniture

Technology

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About the Author
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Brett Sinclair

Brett is the founder and director of the B2B eCommerce Association. With over 15 years in the industry, he is passionate about helping B2BEA members and the broader B2B community succeed in digital commerce.