Insight B2B Fundamentals

Case Study | Hirose Electric

When Hirose Electric looked towards transforming their B2B marketing to digital, it became apparent that separate systems and siloes of customers data would

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brett-sinclair
October 1, 2022
Case Study | Hirose Electric

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Case Study Overview

When Hirose Electric looked towards transforming their B2B marketing to digital, it became apparent that separate systems and siloes of customers data would inhibit growth. Hirose decided a single Customer Experience platform would allow them to support online and offline customer interactions and the flexibility for customers to engage in the way of their choice. It could enable better collaboration across teams which would translate into faster response times.

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Case Study Snapshot

Technology

SAP Commerce,

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As a certified minority business enterprise, ezOfficePlus LLC wanted to find a marketplace where it could sell office equipment and supplies, IT technology, and services. The newly founded company wanted…

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About the Author
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Brett Sinclair

Brett is the founder and director of the B2B eCommerce Association. With over 15 years in the industry, he is passionate about helping B2BEA members and the broader B2B community succeed in digital commerce.