Case Study | How Jaipur Living unified sales operations and drove 10% revenue growth with AI — B2BEA

Case Study Overview

Jaipur Living is a global rug manufacturer serving designers, retailers, and trade customers across regions. Its business spans multiple sales motions including field reps on the road, inside sales teams working from desks, showrooms, and digital ordering channels, all operating at significant scale.

“With WizCommerce, we’re definitely seeing about a 5–10% overall revenue gain as a result of increased productivity across the board.” – Nitesh Chaudhary | Director of Innovation, Supply Chain & Technology, Jaipur Living

As the company grew, so did the complexity behind every order. Supporting that growth meant more than expanding headcount or adding tools. Jaipur Living needed a way to bring its sales organization together, giving every team the same visibility, confidence, and ability to serve customers well, regardless of how or where they worked.

“One of our biggest goals is to partner with technologies that can scale as we scale and grow.” – Archana Chaudhary | Chief Operating Officer, Jaipur Living

The challenge

Disconnected systems slowing everything down

Before WizCommerce, Jaipur Living’s sales and order workflows were held together by disconnected systems. The platform in use was not integrated with their ERP, Microsoft Dynamics 365, and worked only on limited devices. That single limitation created a cascade of problems across teams.

Field reps had one tool. Inside sales teams, who worked primarily on desktops, had none. Orders arrived through emails, websites, and conversations, but there was no single system connecting sales, operations, and fulfillment. As a result, every order had to be manually entered into ERP, reviewed, and pushed forward by the order management team.

Sales reps had no visibility once an order was placed. Order status, inventory availability, shipping updates, and payment information lived elsewhere. When customers asked basic questions, reps could not answer confidently. They had to pause conversations, call customer service, or promise to follow up later.

As order volume increased, this became painful. Order management teams became a choke point. Customer service teams were pulled into routine lookups. Inside sales spent more time coordinating internally than selling. Growth did not just mean more business. It meant more friction, more manual work, and more risk of errors.

The systems were not just disconnected. They were actively slowing the business down.

“Our ERP was not integrated with the previous platform, and every single order had to be manually entered and processed.” – Nitesh Chaudhary | Director of Innovation, Supply Chain & Technology, Jaipur Living

The turning point

Rebuilding sales around ERP and AI

Jaipur Living knew the problem was not going to be solved with incremental fixes. The business made a deliberate decision to rebuild its sales foundation around a scalable ERP and a sales platform designed to work natively with it.

They needed a sales platform that could integrate deeply and bi-directionally so information did not stop at order submission.

With WizCommerce, orders placed by reps flow directly into Microsoft Dynamics 365. Just as importantly, ERP updates flow back to sales teams automatically. Order status, inventory levels, and shipping details are visible in real time. Manual order handling shifted from every order to exceptions only.

WizCommerce also brought AI into this newly connected system. Instead of layering intelligence on top of chaos, AI was now operating on clean, reliable data, enhancing decision-making rather than compensating for broken workflows.

“We wanted a tool that would integrate two-way with our ERP and scale with us for the next 10-20 years.” – Nitesh Chaudhary | Director of Innovation, Supply Chain & Technology, Jaipur Living

Supporting smarter, faster selling with AI

With connected systems in place, AI began to change how sales teams worked day to day. Reps could instantly access customer summaries, recent buying patterns, and performance trends without stitching together data from multiple systems.

Meeting preparation that once took 30-60 minutes became a quick check-in before a call. Live inventory visibility allowed reps to answer questions confidently in the moment. When products were unavailable, AI-powered recommendations helped them pivot quickly rather than stall the conversation.

Importantly, this intelligence was available to both field and inside sales teams, creating parity across the organization. Inside sales, who previously relied heavily on others, now had the same level of insight and control as reps on the road.

“Something that used to take 30 minutes to an hour is now available at the click of a button.” – Lisa Lowder | Account Manager, Jaipur Living

Results

From manual processing to scalable momentum

Once WizCommerce and ERP were fully connected, the operational shift was immediate. Orders flowed from sales to ERP to shipping with little to no manual intervention. Payment collection became part of the same workflow, reducing delays that previously slowed fulfilment.

Order management teams moved from manually processing every order to handling only true exceptions. Inside sales teams gained full visibility into customers and orders without relying on back-office teams. Reps are now easily saving 2-5 hours everyday. They now spend less time coordinating internally and more time selling.

These gains compounded across the organization. Productivity increased without adding headcount. Customer interactions became smoother and more confident. And the business saw the impact where it mattered most, on the top line.

Jaipur Living achieved a 5-10% lift in overall revenue, driven directly by better systems, faster workflows, and empowered teams.

“Now the same rep can handle more customers because they’re no longer spending time on admin work.” – Nitesh Chaudhary | Director of Innovation, Supply Chain & Technology, Jaipur Living

“This is a tool built for B2B companies. It’s a no-brainer why you would choose it.”- Archana Chaudhary | Chief Operating Officer, Jaipur Living

Region

North America

Industry

Home Goods & Furniture

Technology

(https://www.b2bea.org/directory/technology/wizcommerce),

Services

AI, Automation, Digital Transformation, Integration

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