Case Study | How PD Home achieved a 15% sales lift with a faster, more intuitive B2B site — B2BEA

Case Study Overview

PD Home and Garden is a wholesale home décor company offering a wide assortment across kitchen, entertaining, furniture, soft goods, home accents, garden, and outdoor categories. Founded in 2009, the company serves customers across 49 U.S. states as well as select international markets including the Caribbean. With a broad catalog and customers ranging from independent retailers to larger buyers, PD Home depends on speed, reliability, and ease of ordering, both in showrooms and online.

“Switching to WizCommerce helped us move faster, serve customers better, and grow without worrying about system limitations – Michael Novak | Sales and Product Development, PD Home and Garden

The challenge – When legacy systems limited speed and flexibility

Before WizCommerce, PD Home relied on an on-premise order writing system that created friction during trade shows and day-to-day selling. Orders taken on one device were locked to that specific iPad. If a customer stepped away and returned later, the rep had to locate the exact same device to continue the order.

Offline interruptions added further risk. If connectivity dropped, there was concern about losing progress or data. At the time, these limitations felt manageable, but as the business grew, they became a real bottleneck.

The website posed an even bigger risk. PD Home was informed that its existing ecommerce provider was shutting down, forcing the team to scramble for an alternative. After spending nearly a year implementing a replacement, they discovered it could not integrate with their backend systems. The entire effort had to be abandoned.

“Our old system worked, but it constantly slowed us down. Orders were tied to a single device, the website was unstable, and we didn’t have confidence that things would work when it mattered most.” – Michael Novak | Sales and Product Development, PD Home and Garden

The turning point – Rebuilding on a cloud-based foundation

PD Home turned to WizCommerce when it became clear that incremental fixes would not solve the underlying problems. Stability, speed, and flexibility were non-negotiable.

WizCommerce’s cloud-based architecture immediately changed how sales teams operated. Orders could be started on one device and resumed on another, even on a phone. If connectivity dropped, reps could continue working offline and pick up exactly where they left off once back online.

Integrating WizCommerce with Fishbowl was critical to keeping inventory and order data reliable. The integration ensured orders flowed cleanly into Fishbowl without manual intervention, which reduced errors and gave the team confidence that inventory levels and fulfillment data were accurate. As a result, sales teams could trust the system instead of double-checking information or relying on workarounds.

For the website, WizCommerce delivered what had previously seemed impossible. In a matter of weeks, the team replicated PD Home’s existing site almost exactly, migrated all products and customer data, and launched a fully integrated B2B storefront in under a month.

“They replicated our entire site and got us live in about a month. After a year of delays, that was unbelievable.” – Michael Novak | Sales and Product Development, PD Home and Garden

Supporting discovery and incremental growth with AI

AI plays a valuable role in PD Home’s new workflow. On the ecommerce side, recommended and similar item suggestions help customers discover complementary products as they browse. While not every buyer actively uses these features, they contribute to incremental revenue and a smoother shopping experience.

Internally, AI-driven suggestions reduce friction when customers move between categories, helping them navigate large assortments more efficiently.

“The AI suggested items and ease of movement between categories make the experience faster and more intuitive.” – Michael Novak | Sales and Product Development, PD Home and Garden

Results – Faster selling, higher confidence, and a website customers prefer

After migrating to WizCommerce, PD Home saw tangible improvements across sales and ecommerce. Order entry became faster, with the team estimating a roughly 25% reduction in time spent entering and managing orders due to cloud-based continuity and offline reliability.

Customers responded positively to the new website. Navigation became easier, page speed improved, and the process of adding items to cart and returning to categories was noticeably faster. Independent retailers, whose time is limited, could place orders quickly or save carts and return later without losing progress.PD Home also saw a meaningful increase in sales after launch. While leadership was careful not to attribute all growth solely to WizCommerce, they were comfortable associating a 15% increase in sales with the improved website experience and overall ease of ordering.

“Customers tell us all the time how much easier the site is to use. That’s made a real difference.” – Michael Novak | Sales and Product Development, PD Home and Garden

“It was hands down one of the best decisions we made.” – Michael Novak | Sales and Product Development, PD Home and Garden

Case Study Snapshot

Industry

Home Goods & Furniture

Technology

(https://www.b2bea.org/directory/technology/wizcommerce),

Services

AI, Backend Development

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Contributed by: (https://www.b2bea.org/directory/company/wizcommerce)