Insight B2B Fundamentals

Case Study | Imperial Pools increases B2B sales

Founded in 1959, Imperial Pools is now North America's largest privately held manufacturer and distributor of steel and polymer inground pools.

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brett-sinclair
May 17, 2023

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Case Study Overview

Founded in 1959, Imperial Pools is now North America’s largest privately held manufacturer and distributor of steel and polymer inground pools.

To better serve its B2B customers, Imperial Pools needed a more flexible, robust B2B eCommerce website. In order to make the website better, they asked customers what they’d like to see.

As a result of thorough due diligence, Imperial Pools selected Channel Software from five B2B eCommerce companies. The user experience of the updated Imperial Pools B2B eCommerce website was like “night and day” compared to the previous website. Imperial Pools can supply detailed item descriptions for customers, leverage helpful SEO functionality, and view reports for better insights into website metrics.

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Case Study Snapshot

Region

North America

Industry

Industrial & Construction

Technology

Channel Software,

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About the Author
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Brett Sinclair

Brett is the founder and director of the B2B eCommerce Association. With over 15 years in the industry, he is passionate about helping B2BEA members and the broader B2B community succeed in digital commerce.