Insight B2B Fundamentals

Case Study | Lenovo: Increasing AOV by 114% With Flexible Net Term Options

Lenovo, a global manufacturer of electronics equipment, software and other technology solutions needed a flexible and convenient payment option for business

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brett-sinclair
November 20, 2025
Case Study | Lenovo: Increasing AOV by 114% With Flexible Net Term Options

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Case Study Overview

Lenovo, a global manufacturer of electronics equipment, software and other technology solutions needed a flexible and convenient payment option for business buyers, including the ability to pay by purchase order with flexible net terms options.

To provide B2B buyers with a streamlined, consumer-like purchasing experience, Lenovo launched TreviPay on their LenovoPRO B2B online store in 14 countries with a payment experience completely localized for buyers.

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Case Study Snapshot

Region

Global

Industry

IT & Electronics

Technology

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About the Author
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Brett Sinclair

Brett is the founder and director of the B2B eCommerce Association. With over 15 years in the industry, he is passionate about helping B2BEA members and the broader B2B community succeed in digital commerce.