Insight B2B Fundamentals

Case Study | NEW FLAG: A B2B wholesale solution for the beauty industry

New Flag is a multinational brand building enterprise headquartered in Munich, Germany, which has brought innovative beauty brands to their own category

B
brett-sinclair
June 29, 2025

Read more

Case Study Overview

New Flag is a multinational brand building enterprise headquartered in Munich, Germany, which has brought innovative beauty brands to their own category bestsellers across Europe since 2010. With the desire to only deliver the highest quality product, New Flag offers their partners creativity and efficiency under one roof, with in-house marketing, sales, logistics and customer service departments working hand in hand.

New Flag pursues one ultimate goal: to be the first full-service brand building company in the beauty sector in Europe.

The motivation for a software change was driven by changes in buying behavior and limitations of the old software, which lacked customization and had a limited feature set, unable to tackle an ambitious international rollout.

They wanted a software solution with modularity, a B2B feature setand more customization options. Their business goals included going live with their project within one year and in the long-run to achieve technology ownership, greater in-house development and platform flexibility.

Read more

Case Study Snapshot

Region

Europe

Industry

Fashion & Apparel

Technology

(https://www.b2bea.org/?post_type=software&p=50236),

More from Spryker

PFERD’s Path to Prosperity: Boosting Revenue, Efficiency, and Customer Experience with Spryker

Contributed by: (https://www.b2bea.org/?post_type=company&p=58420)

Learn more

In the ever-evolving e-commerce landscape, businesses must adapt and innovate to thrive. PFERD, a company with over two centuries of tradition, found itself at a crossroads when faced with an…

Industrial & Construction

KoçZer’s ZERGO: Turkey’s first B2B marketplace for supply chain management

Contributed by: (https://www.b2bea.org/?post_type=company&p=58420)

Learn more

Since its inception in 2003, the company’s vision has been to become Turkey’s best and world-leading strategic procurement and efficiency center by disrupting the market and setting an example in…

Industrial & Construction

PFERD’s Path to Prosperity: Boosting Revenue, Efficiency, and Customer Experience with Spryker

Contributed by: (https://www.b2bea.org/?post_type=company&p=58420)

Learn more

In the ever-evolving e-commerce landscape, businesses must adapt and innovate to thrive. PFERD, a company with over two centuries of tradition, found itself at a crossroads when faced with an…

Industrial & Construction

KoçZer’s ZERGO: Turkey’s first B2B marketplace for supply chain management

Contributed by: (https://www.b2bea.org/?post_type=company&p=58420)

Learn more

Since its inception in 2003, the company’s vision has been to become Turkey’s best and world-leading strategic procurement and efficiency center by disrupting the market and setting an example in…

Industrial & Construction

PFERD’s Path to Prosperity: Boosting Revenue, Efficiency, and Customer Experience with Spryker

Contributed by: (https://www.b2bea.org/?post_type=company&p=58420)

Learn more

In the ever-evolving e-commerce landscape, businesses must adapt and innovate to thrive. PFERD, a company with over two centuries of tradition, found itself at a crossroads when faced with an…

Industrial & Construction

KoçZer’s ZERGO: Turkey’s first B2B marketplace for supply chain management

Contributed by: (https://www.b2bea.org/?post_type=company&p=58420)

Learn more

Since its inception in 2003, the company’s vision has been to become Turkey’s best and world-leading strategic procurement and efficiency center by disrupting the market and setting an example in…

Industrial & Construction

Slide group 1Slide group 2

About the Author
B
Brett Sinclair

Brett is the founder and director of the B2B eCommerce Association. With over 15 years in the industry, he is passionate about helping B2BEA members and the broader B2B community succeed in digital commerce.