Insight B2B Fundamentals

Case Study | NIVEL: From Fragmented Systems to Scalable Growth

Challenge

B
brett-sinclair
November 12, 2025

Case Study Overview

Challenge

  • Multiple sites built on disjointed solutions slowed expansion
  • Adding new brand sites was costly and error-prone
  • Poor site conversion and high cart abandonment rates

Solution

  • Unified platform for B2B and B2C commerce
  • Intelligent orchestration across all DCs
  • Real-time ATP for accurate promises
  • Automated reordering for top accounts

Results:

  • 40% Faster Deployment of B2B & B2C Sites
  • 50% Decrease in Average Items Per Order
  • 70% Decrease in Technical Debt From Consolidation

Case Study Snapshot

Industry

Automotive & Spare Parts

Technology

KIBO B2B Ecommerce,

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About the Author
B
Brett Sinclair

Brett is the founder and director of the B2B eCommerce Association. With over 15 years in the industry, he is passionate about helping B2BEA members and the broader B2B community succeed in digital commerce.