Case Study Overview
Zoey gave PMF a powerful eCommerce platform the team can manage in house. Customers and reps place orders in one place, sales rise, and operating costs fall.
For PMF, the switch to Zoey resulted in:
- 45% increase in sales since launching their Zoey site.
- 10% of sales now occur online, up from 2% a few years earlier.
- Tens of thousands of dollars saved annually by managing more in house.
- One site serves both B2B and B2C with group pricing and access controls.
- Customers find the site easier to use, and Sales Quotes adoption is strong.
“[Zoey] is saving us tens of thousands of dollars.”
– Joan Van Veen, VP of Marketing, Professional Medical Fulfillment.
What Changed
PMF replaced Magento, which required outside support and frequent security work, with Zoey. The team avoided a second site for B2B by using Zoey’s customer groups and pricing, and they can roll out changes quickly with the Visual Design Editor. Day to day tasks like adding products and promotions now happen internally, and staff can be trained easily.
Why It Matters
Without major marketing, sales climbed and the website became a reliable tool that reps showcase in the field. PMF can respond fast to customer feedback and continue shifting orders online while keeping control of costs.
See how Zoey can help your business. Get in touch to start the conversation.
Case Study Snapshot
Industry
Health & Medical
Technology
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