As B2B eCommerce continues to evolve, manufacturers and distributors face increasing pressure to deliver consistent, accurate, and engaging product experiences across a growing number of digital channels. Buyer expectations shaped by consumer commerce, combined with the rise of marketplaces, mobile buying, and AI-powered discovery, have made product data a strategic asset rather than a back-office concern.
(https://www.b2bea.org/directory/technology/salsify) plays a critical role in helping B2B organizations navigate this shift. By enabling companies to centralize, optimize, and syndicate product information at scale, Salsify supports digital transformation efforts that improve customer experience, operational efficiency, and revenue performance across the digital shelf.
About Salsify
(https://www.salsify.com/solutions/vertical/industrials?reg_source=affiliate-B2BEA-2026_pxm-for-b2b-manufacturers&utm_medium=affiliate&utm_source=B2BEA&utm_campaign=2026_pxm-for-b2b-manufacturers&utm_content=directory_placement) is a technology provider focused on helping brands, manufacturers, and distributors win on the digital shelf. Its platform is designed to bring structure, governance, and intelligence to product information so organizations can meet the demands of modern B2B eCommerce environments.
Through its Product Experience Management (PXM) capabilities, Salsify enables businesses to manage complex product catalogs, maintain data accuracy, and deliver consistent product content across owned and third-party channels. This is particularly critical for B2B manufacturers and distributors managing large assortments, channel-specific requirements, and distributor or marketplace relationships.
Expertise Supporting B2B Digital Transformation
Salsify’s solutions align closely with the real-world challenges faced by B2B organizations modernizing their commerce operations. Key areas of expertise include:
Product Experience Management (PXM)
Salsify helps B2B manufacturers move beyond spreadsheets and fragmented systems by providing a centralized platform for managing product data, digital assets, and content. Clean, structured data forms the foundation for scalable digital commerce, distributor enablement, and AI-driven initiatives.
Digital Shelf Enablement
As B2B buying increasingly happens online, Salsify supports organizations in ensuring their products are discoverable, accurate, and compelling wherever buyers research and transact, including brand sites, distributor portals, and marketplaces.
Cross-Functional Alignment
Successful B2B eCommerce is rarely confined to a single team. Salsify emphasizes the importance of alignment between digital, executive, sales, marketing, and product teams to support sustained growth and transformation.
Composable and Scalable Commerce Foundations
Salsify fits into modern, composable commerce architectures by acting as a system of record for product experience data. This flexibility allows B2B organizations to evolve their tech stacks while maintaining consistency across channels and touchpoints.
Salsify Insights on the Future of B2B eCommerce
Salsify regularly publishes research-driven insights that reflect broader trends shaping B2B digital commerce. Recent examples include:
Why Ecommerce Is Quickly Becoming the Way B2B Is Done
B2B buying behavior has shifted from offline, relationship-driven processes to digital-first experiences, with ecommerce platforms, mobile experiences, and digital engagement increasingly influencing both online and offline sales outcomes.
Unlocking B2B Revenue Growth Through a Connected Ecosystem
How cross-functional alignment drives B2B revenue growth through alignment between executive leadership, digital teams, and the broader organization.
From Data Chaos to a Competitive Edge: PXM for B2B Manufacturers
Modern product experience management is becoming essential for B2B manufacturers. PXM connects clean product data to AI readiness, faster time to market, improved distributor relationships, and stronger digital shelf performance in an increasingly automated buying environment.
Salsify Joins the B2B eCommerce Association as a Premium Partner
The B2B eCommerce Association is pleased to announce that Salsify has joined the organization as a Premium Partner. This partnership reflects a shared commitment to advancing best practices, education, and innovation across the B2B eCommerce ecosystem.
As a Premium Partner, Salsify brings deep expertise in product experience management, digital shelf strategy, and data-driven transformation to the Association’s community of manufacturers, distributors, solution providers, and practitioners.
We look forward to collaborating with Salsify on research, events, and educational initiatives that help B2B organizations build scalable, customer-centric commerce capabilities for the future.