Insight B2B Fundamentals

Case Study | Spirit Halloween masters peak with 2M daily transactions

Story

B
brett-sinclair
March 12, 2026

Read more

Case Study Overview

Story

Behind the screams: how Spirit Halloween mastered peak with 2m daily transactions

Spirit Halloween operates one of the world’s most complex seasonal retail models, opening 1,400+ temporary stores every fall and handling extreme order volatility. They face their biggest peak season every October. When supply chain disruptions and tariff pressures hit earlier in the year, the company was forced to review the operation.

Infios, worked alongside the team with both Infios Order Management (OM) and Infios Warehouse Management (WM) solutions to prepare Spirit Halloween, helping them stay ahead rather than react to disruption.

Infios’s integration of OM and WM systems provided Spirit Halloween with a unified platform to execute under intense business demands. The results were tangible: BOPIS rejection rates decreased from 7% to 3.3%, 2 million daily transactions were processed through Infios OM, and 1.6 million peak season orders were fulfilled.

Beyond business success, Spirit Halloween continued their tradition of supporting local charities, proving that operational excellence and community impact can go hand in hand.

Challenge

Ahead of its biggest peak season yet, Spirit faced several challenges:

·         Global tariff uncertainty and tightening logistics capacity.

·         Need for unified visibility across retail, eCommerce, and marketplaces.

·         BOPIS rejection rates.

·         Legacy fulfillment systems unable to support record-breaking order volumes

Solution

Spirit Halloween selected Infios to support its innovation goals, providing real-time visibility throughout the order process:

  • Infios OM (Order Management): real-time order orchestration and intelligent inventory allocation
  • Infios WM (Warehouse Management): operational and labor efficiency with increased inventory visibility
  • Connected Execution: r eal-time information flow between OM and WM systems via an agentic integration layer

Results

·         BOPIS rejection rates dropped from 7% to 3.3%

·         2 million transactions in 1 day integrated with Infios OM

·         +1.6 million orders created in peak season

·         Resilience during global supply and tariff disruptions

Read more

Case Study Snapshot

Region

North America

Industry

Fashion & Apparel

Technology

(https://www.b2bea.org/directory/technology/korber),

Services

AI, Advisory Services, Digital Transformation, Hosting & Infrastructure

More from Infios

Cantin Beauté Unifies B2B eCommerce After a Major Acquisition

Contributed by: (https://www.b2bea.org/directory/company/novatize)

Learn more

Cantin Beauté, Québec’s leading distributor of professional beauty products, serves a broad B2B network of salons, stylists, and beauty professionals. After a major acquisition, the company needed to unify its…

Fashion & Apparel

AS Colour Gets Outfitted for International Growth on BigCommerce

Contributed by: (https://www.b2bea.org/directory/company/bigcommerce)

Learn more

See how AS Colour scaled its global footprint with a flexible, multi-storefront solution built on BigCommerce. The premium apparel brand needed powerful tools to manage B2B and B2C operations across…

Fashion & Apparel

NEW FLAG: A B2B wholesale solution for the beauty industry

Contributed by: (https://www.b2bea.org/?post_type=company&p=58420)

Learn more

New Flag is a multinational brand building enterprise headquartered in Munich, Germany, which has brought innovative beauty brands to their own category bestsellers across Europe since 2010. With the desire…

Fashion & Apparel

Introducing Pay Later for Business on Alibaba.com

Contributed by: (https://www.b2bea.org/directory/company/balance)

Learn more

We are excited to announce that Alibaba.com has partnered with Balance to launch “Pay Later for Business”—a new way for eligible U.S. business customers to access instant financing and defer…

Fashion & Apparel

US apparel firm cuts inventory latency 96%

Contributed by: (https://www.b2bea.org/directory/company/korber-supply-chain-software)

Learn more

Challenge Inventory blind spots: once daily inventory updates lead to oversells and stockouts. Manual firefighting: customer service representatives (CSR) chased missing purchase orders (PO); operation teams resolved address errors and order exceptions…

Fashion & Apparel

The Shopify integration that completely simplified FREYRS’ trade show sales

Contributed by: (https://www.b2bea.org/directory/company/wizcommerce)

Learn more

Freyrs Eyewear is a fast-growing eyewear brand that sells wholesale primarily through trade shows. The business runs on Shopify and depends on speed, accuracy, and clean data flow to keep…

Fashion & Apparel

Borsheims Transforms the Online Jewelry Shopping Experience

Contributed by: (https://www.b2bea.org/directory/company/hawksearch)

Learn more

Borsheims, a premier destination for fine jewelry, watches, and luxury gifts, elevated its online shopping experience with HawkSearch to meet the expectations of discerning customers seeking precision, personalization, and speed….

Fashion & Apparel

Tella & Stella Unifies B2B and DTC Commerce on Shopify

Contributed by: (https://www.b2bea.org/directory/company/novatize)

Learn more

Tella & Stella, a Canadian pet-lifestyle brand founded in 2019, designs premium accessories for dogs and cats. As its wholesale business grew, managing separate workflows for retail and B2B became…

Fashion & Apparel

Cantin Beauté Unifies B2B eCommerce After a Major Acquisition

Contributed by: (https://www.b2bea.org/directory/company/novatize)

Learn more

Cantin Beauté, Québec’s leading distributor of professional beauty products, serves a broad B2B network of salons, stylists, and beauty professionals. After a major acquisition, the company needed to unify its…

Fashion & Apparel

AS Colour Gets Outfitted for International Growth on BigCommerce

Contributed by: (https://www.b2bea.org/directory/company/bigcommerce)

Learn more

See how AS Colour scaled its global footprint with a flexible, multi-storefront solution built on BigCommerce. The premium apparel brand needed powerful tools to manage B2B and B2C operations across…

Fashion & Apparel

NEW FLAG: A B2B wholesale solution for the beauty industry

Contributed by: (https://www.b2bea.org/?post_type=company&p=58420)

Learn more

New Flag is a multinational brand building enterprise headquartered in Munich, Germany, which has brought innovative beauty brands to their own category bestsellers across Europe since 2010. With the desire…

Fashion & Apparel

Introducing Pay Later for Business on Alibaba.com

Contributed by: (https://www.b2bea.org/directory/company/balance)

Learn more

We are excited to announce that Alibaba.com has partnered with Balance to launch “Pay Later for Business”—a new way for eligible U.S. business customers to access instant financing and defer…

Fashion & Apparel

US apparel firm cuts inventory latency 96%

Contributed by: (https://www.b2bea.org/directory/company/korber-supply-chain-software)

Learn more

Challenge Inventory blind spots: once daily inventory updates lead to oversells and stockouts. Manual firefighting: customer service representatives (CSR) chased missing purchase orders (PO); operation teams resolved address errors and order exceptions…

Fashion & Apparel

The Shopify integration that completely simplified FREYRS’ trade show sales

Contributed by: (https://www.b2bea.org/directory/company/wizcommerce)

Learn more

Freyrs Eyewear is a fast-growing eyewear brand that sells wholesale primarily through trade shows. The business runs on Shopify and depends on speed, accuracy, and clean data flow to keep…

Fashion & Apparel

Borsheims Transforms the Online Jewelry Shopping Experience

Contributed by: (https://www.b2bea.org/directory/company/hawksearch)

Learn more

Borsheims, a premier destination for fine jewelry, watches, and luxury gifts, elevated its online shopping experience with HawkSearch to meet the expectations of discerning customers seeking precision, personalization, and speed….

Fashion & Apparel

Tella & Stella Unifies B2B and DTC Commerce on Shopify

Contributed by: (https://www.b2bea.org/directory/company/novatize)

Learn more

Tella & Stella, a Canadian pet-lifestyle brand founded in 2019, designs premium accessories for dogs and cats. As its wholesale business grew, managing separate workflows for retail and B2B became…

Fashion & Apparel

Slide group 1Slide group 2Slide group 3Slide group 4Slide group 5Slide group 6Slide group 7Slide group 8

About the Author
B
Brett Sinclair

Brett is the founder and director of the B2B eCommerce Association. With over 15 years in the industry, he is passionate about helping B2BEA members and the broader B2B community succeed in digital commerce.