Case Study | The Shopify integration that completely simplified FREYRS’ trade show sales — B2BEA

Case Study Overview

Freyrs Eyewear is a fast-growing eyewear brand that sells wholesale primarily through trade shows. The business runs on Shopify and depends on speed, accuracy, and clean data flow to keep sales and fulfillment moving efficiently during and after events.

“Instead of writing orders on paper and then re-entering everything into Shopify after the show, we’re saving a tremendous amount of time with WizCommerce.” – Anton Demchenko | Owner, Freyrs Eyewear

The challenge – Paper workflows and complex onboarding slowed selling

Before WizCommerce, Freyrs used NuOrder, where onboarding was complicated and time-consuming and integration with Shopify was missing. At trade shows, orders were written on paper and often included sensitive customer information. After each event, the team manually entered orders into Shopify, creating double work and unnecessary delays.

There was no easy way to see daily performance, tag orders by show, or generate reports without manual effort.

“We needed something that worked with Shopify and didn’t slow us down after shows.” – Anton Demchenko | Owner, Freyrs Eyewear

The turning point – A sales-first platform built to work with Shopify

Freyrs adopted WizCommerce to simplify trade show selling while keeping Shopify as the system of record. With WizOrder in place, orders are written digitally and synced directly into Shopify, removing the need for post-show data entry.

The Shopify integration was completed in about two months and immediately eliminated one of the biggest operational pain points.

“No double data entry was our biggest goal, and that’s exactly what WizCommerce delivered.” – Anton Demchenko | Owner, Freyrs Eyewear

Result – Trade shows without paper, rework, or delays

Trade show selling became faster, cleaner, and more secure. Paper order forms were fully eliminated, removing the risk of handling sensitive customer information and the need for post-show cleanup. Address auto-complete reduced errors at the point of order entry, while orders synced directly into Shopify, allowing fulfillment to begin immediately without double data entry.

Visibility improved as well. At the end of each show day, the team could see accurate order summaries and reports without manually counting paperwork. Orders tagged by show made follow-ups and reporting far more organized, helping the team stay on top of leads after events.

Compared to previous tools, onboarding was straightforward, and ongoing customer support remained responsive. That reliability gave the team confidence to depend on the platform show after show.

“The customer service team is always there to help, and that makes a big difference for us.” – Anton Demchenko | Owner, Freyrs Eyewear

“I would highly recommend WizCommerce, especially if you’re processing orders in Shopify.” – Anton Demchenko | Owner, Freyrs Eyewear

Case Study Snapshot

Industry

Fashion & Apparel

Technology

(https://www.b2bea.org/directory/technology/wizcommerce),

Services

AI, Automation

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Contributed by: (https://www.b2bea.org/directory/company/wizcommerce)