Insight B2B Fundamentals

Case Study | This is how true Omnichannel B2B Commerce looks like

Whether it’s smart tool dispensers or shelves that restock themselves through automated reordering, Wurth embraces digital innovation like no others. At the

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patrick-mikolai
July 7, 2025
Case Study | This is how true Omnichannel B2B Commerce looks like

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Case Study Overview

Whether it’s smart tool dispensers or shelves that restock themselves through automated reordering, Wurth embraces digital innovation like no others. At the center of this strategy is Intershop’s e-commerce solution, delivering the flexibility and reliability the company needs to scale. But even with a strong push toward digital, Wurth’s leadership stays focused on what matters most in B2B: building strong, personal relationships with customers.

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Case Study Snapshot

Region

Europe

Industry

Industrial & Construction

Technology

(https://www.b2bea.org/directory/technology/intershop),

Services

Solution Architecture

More from Intershop

KION North America redefines productivity in B2B

Contributed by: (https://www.b2bea.org/directory/company/intershop)

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KION North America produces material handling equipment for KION Group’s primary brand, Linde Material Handling. Linde Material Handling serves the specific industrial truck requirements of the U.S., Canadian, and Mexican…

Automotive & Spare Parts

midocean proudly unveils its powerful new B2B online store

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

For more than 50 years, midocean has been one of the leading suppliers in the European market of promotional products, textiles and printed business gifts. Already more than 10,000 resellers…

Sales

Highline Warren boosts customer satisfaction with convenient self-service tools.

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

As in any other B2B area, online revenues in the Automotive Aftermarket are growing at an unprecedented rate. E-commerce in this sector exceeds several billion dollars each year and is…

Automotive & Spare Parts

Teka revolutionizes customer experience and went live within three months.

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

With its outdated e-commerce platform, Teka was facing difficulties meeting the expectations of today’s B2B customers and providing the best possible service throughout the customer journey. Teka then turned to…

Home Goods & Furniture

Self-service e-commerce for the aftermarket

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

Environmental Solutions Group (ESG), a division of Dover Corporation, provides the latest innovations in equipment for the waste collection industry. Its offerings include leading brands such as Heil® garbage trucks….

Automotive & Spare Parts

Atlas Copco revamps B2B e-commerce with Intershop, boosting efficiency and customer experience.

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

Atlas Copco Industrial Technique, one of the world’s leading industrial assembly solutions brands, has transformed its B2B e-commerce platform with Intershop. By implementing a future-proof, cloud-based Intershop solution, the company…

Industrial & Construction

Healthcare manufacturer makes the shift to composable commerce

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

Headquartered in North America, the company is a global healthcare leader in clinical diagnostics and scientific research instruments. Recognizing the shift toward online research and purchasing, the company decided to…

Health & Medical

Crane manufacturer Huisman launches pioneering digital commerce platform for the maritime industry designed with a parts store, and more

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

Huisman, a global leader in heavy-duty cranes for offshore windfarms, has launched a cutting-edge digital commerce platform to better serve customers in remote maritime locations. The platform combines a parts…

Industrial & Construction

­Martin & Servera – Personalized Experience for Shoppers

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

­­­­Martin & Servera is a Swedish, family-owned group of companies that delivers beverages, fresh produce, foodstuffs, equipment and services to restaurants, cafés, bars and canteens across Sweden every day. In…

Food & Beverage

Bunzl with New B2X Platform

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

Bunzl is an international distribution group that is active in North America, Continental Europe, UK & Ireland, and Australia. Bunzl Australasia consists of three divisions: Bunzl Outsourcing Services (BOS), Bunzl…

Sales

Daily Fresh Food Takes the Next Step in Omnichannel Food Commerce

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

Daily Fresh Food is the largest supplier of fresh products in the southern Netherlands. The company produces a variety of 15,000 fresh food products and ready-made meals. More than 600 business…

Food & Beverage

Dynapac’s new aftersales portal went live in less than six months on a tight timeline and budget

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

Dynapac reimagined its digital after-sales business following a change in ownership—launching a fully integrated B2B commerce platform on a tight timeline and budget. Built on Intershop, the new solution connects…

Automotive & Spare Parts

Galatea successfully sells online in a highly regulated industry

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

Galatea is Scandinavia’s leading wholesaler of alcoholic beverages. Its main customers are B2B buyers from the horeca sector and the company Systembolaget, which holds a monopoly on the sale of…

Food & Beverage

Häfele expands internationally

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

Breaking into new markets and reaching new customers isn’t easy. But in today’s world, it’s also a huge opportunity for growth. That’s exactly what family-owned manufacturer Haefele set out to…

Industrial & Construction

Heutink migrates to a new commerce platform to offer a personalized customer portal.

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

Heutink has brought craftsmanship and quality to educational supplies for over a century. The company has developed into an international dis- tribution and manufacturing company of educational supplies for elementary…

Media & Publishing

KION North America redefines productivity in B2B

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

KION North America produces material handling equipment for KION Group’s primary brand, Linde Material Handling. Linde Material Handling serves the specific industrial truck requirements of the U.S., Canadian, and Mexican…

Automotive & Spare Parts

midocean proudly unveils its powerful new B2B online store

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

For more than 50 years, midocean has been one of the leading suppliers in the European market of promotional products, textiles and printed business gifts. Already more than 10,000 resellers…

Sales

Highline Warren boosts customer satisfaction with convenient self-service tools.

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

As in any other B2B area, online revenues in the Automotive Aftermarket are growing at an unprecedented rate. E-commerce in this sector exceeds several billion dollars each year and is…

Automotive & Spare Parts

Teka revolutionizes customer experience and went live within three months.

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

With its outdated e-commerce platform, Teka was facing difficulties meeting the expectations of today’s B2B customers and providing the best possible service throughout the customer journey. Teka then turned to…

Home Goods & Furniture

Self-service e-commerce for the aftermarket

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

Environmental Solutions Group (ESG), a division of Dover Corporation, provides the latest innovations in equipment for the waste collection industry. Its offerings include leading brands such as Heil® garbage trucks….

Automotive & Spare Parts

Atlas Copco revamps B2B e-commerce with Intershop, boosting efficiency and customer experience.

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

Atlas Copco Industrial Technique, one of the world’s leading industrial assembly solutions brands, has transformed its B2B e-commerce platform with Intershop. By implementing a future-proof, cloud-based Intershop solution, the company…

Industrial & Construction

Healthcare manufacturer makes the shift to composable commerce

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

Headquartered in North America, the company is a global healthcare leader in clinical diagnostics and scientific research instruments. Recognizing the shift toward online research and purchasing, the company decided to…

Health & Medical

Crane manufacturer Huisman launches pioneering digital commerce platform for the maritime industry designed with a parts store, and more

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

Huisman, a global leader in heavy-duty cranes for offshore windfarms, has launched a cutting-edge digital commerce platform to better serve customers in remote maritime locations. The platform combines a parts…

Industrial & Construction

­Martin & Servera – Personalized Experience for Shoppers

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

­­­­Martin & Servera is a Swedish, family-owned group of companies that delivers beverages, fresh produce, foodstuffs, equipment and services to restaurants, cafés, bars and canteens across Sweden every day. In…

Food & Beverage

Bunzl with New B2X Platform

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

Bunzl is an international distribution group that is active in North America, Continental Europe, UK & Ireland, and Australia. Bunzl Australasia consists of three divisions: Bunzl Outsourcing Services (BOS), Bunzl…

Sales

Daily Fresh Food Takes the Next Step in Omnichannel Food Commerce

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

Daily Fresh Food is the largest supplier of fresh products in the southern Netherlands. The company produces a variety of 15,000 fresh food products and ready-made meals. More than 600 business…

Food & Beverage

Dynapac’s new aftersales portal went live in less than six months on a tight timeline and budget

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

Dynapac reimagined its digital after-sales business following a change in ownership—launching a fully integrated B2B commerce platform on a tight timeline and budget. Built on Intershop, the new solution connects…

Automotive & Spare Parts

Galatea successfully sells online in a highly regulated industry

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

Galatea is Scandinavia’s leading wholesaler of alcoholic beverages. Its main customers are B2B buyers from the horeca sector and the company Systembolaget, which holds a monopoly on the sale of…

Food & Beverage

Häfele expands internationally

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

Breaking into new markets and reaching new customers isn’t easy. But in today’s world, it’s also a huge opportunity for growth. That’s exactly what family-owned manufacturer Haefele set out to…

Industrial & Construction

Heutink migrates to a new commerce platform to offer a personalized customer portal.

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

Heutink has brought craftsmanship and quality to educational supplies for over a century. The company has developed into an international dis- tribution and manufacturing company of educational supplies for elementary…

Media & Publishing

KION North America redefines productivity in B2B

Contributed by: (https://www.b2bea.org/directory/company/intershop)

Learn more

KION North America produces material handling equipment for KION Group’s primary brand, Linde Material Handling. Linde Material Handling serves the specific industrial truck requirements of the U.S., Canadian, and Mexican…

Automotive & Spare Parts

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