Case Study | Transforming a traditional B2B model into a strategic digital growth driver — B2BEA

Farmers serving farmers

Jyga Technologies is a Quebec-based company specializing in electronic precision feeding systems for swine production. Jyga designs and manufactures solutions that optimize farm performance and animal welfare, notably under the GESTAL brand. Its primary customers range from family-owned pig farms to the largest international producers. Over the years, Jyga has established itself as a reference in its sector, with nearly 30 years of expertise and a strong presence within the agricultural ecosystem. Jyga and its GESTAL system operate in more than 45 countries worldwide.

Jyga Technologies is a Canadian company specializing in automated swine feeding systems, particularly through its GESTAL brand, as well as agricultural equipment (ROBUST) covering every stage of pig development. Present in more than 45 countries through a network of distributors and offices in Germany and the United States, the company offers a multilingual, multi-currency online store that allows producers to replenish recurring products, order maintenance parts and manage their software licenses. Jyga also relies on strategic partnerships to support its growth and international distribution.

Project highlights

45 countries served worldwide
550+ products, including virtual products and licenses
400+ B2B customers internationally

“We truly enjoyed working with the Novatize team, who were both efficient and personable. We were impressed by their structure, rigor, and speed in taking action and resolving issues. Our assigned team took the time to understand our context in order to deliver a solution that met our needs. On top of that, our project was delivered on time and in full alignment with the signed proposal!” – Marie-Christine Laflamme, Director of Communications-Marketing, JYGA Technologies

Implementation of a Shopify Plus B2B commerce platform & NetSuite integration

Novatize supported Jyga in the deployment of two Shopify Plus stores to modernize its historically B2B business model and structure a multi-market eCommerce architecture tailored to professional buyers. The mandate included implementing the Shopify B2B model (Companies, Company Locations, Company Contacts), requiring rigorous hierarchical management of companies and their users. The integration with the NetSuite ERP was orchestrated via Celigo, with automated flows to synchronize products, multi-warehouse inventory, customers, and orders. Custom scripts enabled advanced transformations for shipping methods, languages and financial amounts. Multi-currency management (CAD, USD, EUR), specific B2B price lists and the coexistence of B2B and B2C journeys required advanced catalog configuration to ensure pricing and calculation consistency between Shopify and the ERP. Optimization of API calls (GraphQL throttling) and Celigo flows was also implemented to ensure system stability and scalability.

Region

Global

Industry

Industrial & Construction

Technology

(https://www.b2bea.org/directory/technology/shopify),

Services

Automation, Backend Development, Customer Adoption, Data

Images

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Contributed by: (https://www.b2bea.org/directory/company/novatize)