Insight B2B Fundamentals

Case Study | Vulcan Materials Company

Vulcan Materials Company Case Study Challenge Build a new online ordering tool first for B2C, then for B2B customers Incorporate OMS requirements for order

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brett-sinclair
January 6, 2026
Case Study | Vulcan Materials Company

Case Study Overview

Vulcan Materials Company Case Study

Challenge

  • Build a new online ordering tool first for B2C, then for B2B customers
  • Incorporate OMS requirements for order servicing and fill orders through fulfillment system
  • Pick a system that will be foundational to grow with VMC business
  • Move all customers to online payments

Solution

  • KIBO’s unified platform for commerce and OMS
  • Powerful commerce platform for all B2B functionality (e.g., quoting, pricing, discounting, etc.)
  • B2C capabilities for new and one-time customers buying aggregate at quarries
  • Future OMS requirements will be much better suited for a packaged application like KIBO versus a build option
  • Implement with a trusted partner that can grow in multiple areas with Vulcan

Results

  • Strong differentiation: Unified commerce story – combination of OMS with eCommerce capabilities
  • The cost and time to implement reduced compared to purchasing from competitors
  • Improved relationship with the customer and buyers by enhancing customer journey
  • Key Integrations: Oracle ERP, internal pricing system

Case Study Snapshot

Industry

Industrial & Construction

Technology

KIBO B2B Ecommerce,

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About the Author
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Brett Sinclair

Brett is the founder and director of the B2B eCommerce Association. With over 15 years in the industry, he is passionate about helping B2BEA members and the broader B2B community succeed in digital commerce.