American Management Association: Developing Business Leaders Through Search

For over a century, the American Management Association (AMA) has been a global leader in professional development and management education, helping business

Case Study Overview

For over a century, the American Management Association (AMA) has been a global leader in professional development and management education, helping business professionals build the skills to lead effectively and drive organizational success. With a vast library of courses, guides, and training materials, AMA needed a search experience that could keep pace with its extensive digital resources and the diverse goals of its members.

HawkSearch delivered the intelligent, federated search solution AMA needed to power its digital transformation. Through Federated Search, Faceted Navigation, and Search-Powered Ecommerce, AMA now provides highly relevant results across all content repositories—whether courses, documents, or learning resources. The Boost & Bury and Banners features empower AMA’s marketing team to highlight key programs and adapt promotions dynamically throughout the year.

The impact has been remarkable: the AMA platform now attracts 195,000 unique visitors daily, generates 292,000 content impressions per month, and delivers over 1.2 million recommendations widget impressions—a testament to how smarter search can directly enhance engagement, learning, and member satisfaction.