Berlin Packaging: Meeting Customers’ Packaging Needs One Search at a Time

Berlin Packaging, the world’s leading hybrid supplier of rigid packaging and industrial supplies, turned to HawkSearch to power a smarter, faster, and more

Case Study Overview

Berlin Packaging, the world’s leading hybrid supplier of rigid packaging and industrial supplies, turned to HawkSearch to power a smarter, faster, and more personalized eCommerce experience. With tens of thousands of SKUs—from 0.5-ounce vials to 55-gallon drums—Berlin needed a search solution that could keep up with its scale and deliver precision results for every customer.

HawkSearch provided the intelligence and flexibility Berlin needed to elevate its eCommerce performance. With Dynamic Marketing, Relevancy Tuning, and Faceted Navigation, Berlin’s team can now control product visibility, execute marketing strategies, and guide buyers seamlessly through a complex catalog. The addition of Relevant Recommendations and Smart Insights enables more effective upselling and cross-selling, while real-time indexing ensures pricing and inventory stay accurate across thousands of products.

The results speak for themselves: Berlin Packaging achieved a 27% year-over-year increase in conversion rate, averaging 3,100 searches per day and engaging 1,300 unique users daily. With HawkSearch, Berlin Packaging continues to deliver an efficient, reliable, and data-driven eCommerce experience that keeps customers’ supply chains moving.