Cables To Go: Connecting Customers with Refined Solutions Through Search

C2G, a leading manufacturer of high-performance cabling and connectivity solutions, upgraded its eCommerce experience with HawkSearch to better serve both

Case Study Overview

C2G, a leading manufacturer of high-performance cabling and connectivity solutions, upgraded its eCommerce experience with HawkSearch to better serve both consumers and business buyers. With thousands of SKUs and complex product attributes like length, color, and connector type, C2G needed a search solution that could handle depth and precision while supporting flexible merchandising and design control.

By implementing HawkSearch, C2G gained full control over product discovery with features like Relevant Recommendations, Smart Autocomplete, and Faceted Navigation. Business users can now tailor search results to customer intent, while developers enjoy the freedom to adjust design and functionality through HawkSearch’s API-driven customization tools. The result is a faster, smarter, and more refined search experience that aligns with both consumer and reseller needs.

The impact was clear: C2G achieved a 6% increase in conversions, a 12% boost in transactions, and a 5% rise in search usage, proving that intelligent search and merchandising can directly drive engagement and revenue growth.