Digital Commerce 360: Delivering In-Depth Industry Insights with Lightning Speed

Digital Commerce 360 (DC360), a leading source of ecommerce data and research, powers its flagship Top 500 Guide—a comprehensive database ranking the top

Case Study Overview

Digital Commerce 360 (DC360), a leading source of ecommerce data and research, powers its flagship Top 500 Guide—a comprehensive database ranking the top online retailers across hundreds of metrics. As the platform’s data volume expanded, performance challenges began slowing page loads and limiting the team’s ability to manage and update rankings efficiently.

To support its growing data ecosystem and improve user experience, DC360 turned to HawkSearch. Leveraging Elasticsearch technology, Guided Navigation, and Smart Autocomplete, HawkSearch transformed the site’s speed, usability, and flexibility. Database pages that once took 20 seconds to load now appear almost instantly, giving users seamless access to critical ecommerce insights.

With Search UI and Reporting tools, DC360’s editorial and admin teams gained control over content and structure—enabling faster updates and easier management. The results were dramatic: a 13% decrease in bounce rate, 25x faster indexing speed, and a 52% increase in new users. HawkSearch empowered DC360 to scale its data-driven content while maintaining the high-speed performance its audience expects.