Global manufacturing leader transforms customer experience with Sitecore
Brady Corp DXP centralizes content and operations for 18 multilingual websites across 23 countries worldwide
Case Study Overview
Brady Corp DXP centralizes content and operations for 18 multilingual websites across 23 countries worldwide
Brady Corporation has over a century of experience and is a global leader providing essential safety, identification, and compliance solutions tailored to businesses of all sizes, across every corner of the globe. From the depths of the ocean to outer space, from the factory floor to the delivery room, Brady’s comprehensive range of high-quality products, including labels, printers, RFID technologies, and barcode scanning solutions, are just about everywhere you look. Thanks to a modern, flexible, and efficient digital experience platform powered by Sitecore, Brady’s products and solutions reach businesses and organizations in nearly every country, and has significantly enhanced how customers search, select, and purchase products.
Challenge: Embracing a global market
Headquartered in Milwaukee, Wisconsin, Brady Corporation has been manufacturing and marketing a vast array of safety, identification, and software products since 1914. With a broad market reach, Brady serves a diverse customer base across industries such as electronics, telecommunications, manufacturing, electrical, construction, medical, and aerospace. As customer expectations evolve and competition intensifies, Brady recognized the opportunity to enhance its already strong ecommerce platform with a more modern, flexible, and innovative approach. With nearly 6,000 employees operating in many countries worldwide, Brady is focused on implementing scalable solutions that not only meet the demands of today, but also position the company to effectively reach and engage new audiences in the future.
Solution: Composable, headless architecture
Brady has built a new ecommerce platform powered by a Sitecore digital experience platform incorporating Sitecore OrderCloud, Sitecore Personalize, Sitecore Discover, and Sitecore Experience Manager. Working with Sitecore and its business partner Americaneagle.com, Brady has implemented a centralized DXP that integrates with the company’s SAP ERP system.
Underscoring Brady’s composable and headless approach to technology architecture, Sitecore OrderCloud’s API-first approach helps Brady build custom extensions and integrations with enterprise and third-party systems and scale new content and experiences to meet global demands. Separating business logic from the front end enhances flexibility to create optimized user interfaces, and scalability that enables the use of ecommerce functionality through other front-end channels, as well as team productivity. Additionally, using Sitecore OrderCloud to streamline product data structure has modularized Brady’s ecommerce platform for better performance and customer experience.
Outcome: Driving efficiency and effectiveness
By centralizing ecommerce operations, simplifying order management, and eliminating the need for multiple application instances, Brady has greatly improved productivity and operational efficiency. Additionally, this transformation is driving a notable increase in both new and existing customers. A key advantage of the cloud-based Sitecore solution is reducing the time spent on application maintenance and updates. With some of these tasks handled automatically, Brady can now dedicate their efforts to delivering high-quality content and exceptional customer experiences, rather than focusing on IT operations and application support. This strategic shift has empowered Brady to elevate its digital presence and reinforce its position as a global leader.
- 7% increase in CVR
- 9% increase in onsite search CVR
- 25 Sitecore sites, 18 languages
What they said:
“At Brady, we’re always striving to be better — innovating and building new products, exploring better ways to solve our customers’ problems, and delivering exceptional experiences at each touchpoint. An essential part of enhancing our customer connections is our new Sitecore-powered DXP. Sitecore’s tools have given us great flexibility, enabling us to elevate our ecommerce experience and empower our customers to be more effective and successful.” -Nicole Westenberger | VP/CMO Brady Corporation
Case Study Snapshot
Region
North America
Industry
Industrial & Construction
Technology
Services
AI, Automation, Cloud Enablement, Content Marketing
Images
Related Content
TreviPay Crossroads 2026
Crossroads returns in 2026! After a sold-out inaugural event, the premier B2B payments conference is back in Kansas City with more content, more networking and more opportunities to explore the future of payments. Over 250 B2B leaders, 30+ sessions from top brands and innovators.
B2B eCommerce World Americas
Join us in Indianapolis for a dynamic two-day conference at B2B eCommerce World Americas. Featuring transformative workshops, exclusive networking opportunities, and insightful sessions tailored for manufacturers and distributors. Don't miss this chance to elevate your digital journey!
B2B eCommerce World APAC
Join us in Melbourne for a dynamic two-day conference at B2B eCommerce World Asia Pacific. Featuring transformative workshops, exclusive networking opportunities, and insightful sessions tailored for manufacturers and distributors. Celebrate the industry's finest at the B2B eCommerce Industry Awards 2026.