How Power & Tel Reduced Quote Times by 98% with Interactive Product Discovery
Power & Tel, a 60-year industrial distributor with 25,000 products, faced a challenge: their e-commerce platform was live, but capturing decades of expert
Case Study Overview
Power & Tel, a 60-year industrial distributor with 25,000 products, faced a challenge: their e-commerce platform was live, but capturing decades of expert product knowledge remained elusive. ImpaqX understood the desired results and recommended PikClix Visual Selling as the solution. Instead of traditional catalog searches, Visual Selling uses interactive diagrams. Users click on telephone poles or equipment images to identify, specify, and order parts in context. Deployed to 200 sales employees, results include 30-second quotes (versus 30 minutes previously), higher order accuracy, and compressed learning curves. ImpaqX’s consultative approach transformed Power & Tel’s digital maturity from basic e-commerce to true competitive advantage.
Case Study Snapshot
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