KoçZer’s ZERGO: Turkey’s first B2B marketplace for supply chain management

Since its inception in 2003, the company’s vision has been to become Turkey’s best and world-leading strategic procurement and efficiency center by disrupting

Case Study Overview

Since its inception in 2003, the company’s vision has been to become Turkey’s best and world-leading strategic procurement and efficiency center by disrupting the market and setting an example in their industry of how to maximize efficiencies. KoçZer (or Zer) has managed thousands of companies’ procurement and supply chain management processes, with a significant focus on consumer goods, helping clients save money, time, and effort over 20 years.

As the company accelerated its growth, it had strategic plans to create a new revenue stream – one that didn’t yet exist in Turkey and was much needed in the market: a B2B marketplace enlarging their assortment to offer all types of most needed consumer goods for all types of companies, as well as some specialised product categories.