Misumi USA Creates Precision-Driven Success with HawkSearch

Misumi, the world’s leading supplier of configurable mechanical components for machine construction, transformed its online customer experience with

Case Study Overview

Misumi, the world’s leading supplier of configurable mechanical components for machine construction, transformed its online customer experience with HawkSearch. Facing challenges from inconsistent product data and limited search functionality, Misumi needed a smarter way for customers to quickly find the parts they need to get the job done.

HawkSearch delivered a powerful search solution tailored to Misumi’s needs. By enhancing its synonym library, introducing advanced search algorithms, and applying boost and bury rules, Misumi created a seamless search experience that bridges the gap between Japanese and U.S. industrial terminology.

Since implementing HawkSearch, Misumi has achieved measurable improvements across engagement and conversions—reducing the number of search sessions from 2.6 to 2.2 per visit, increasing click-through rates by 18%, and boosting conversions by 80%. The result is a faster, more intuitive buying experience that keeps Misumi customers productive and satisfied.