Contributed by Sana Commerce
PALFINGER elevates customer value with Sana Commerce Cloud
The challenge
Case Study Overview
The challenge
PALFINGER, a global leader in lifting solutions, faced the complex challenge of managing a multi-level distribution network and a vast product catalog while striving to enhance customer service and embrace digitalization. Their existing e-commerce solution struggled to keep pace with their growth ambitions and the evolving needs of their customers.
The solution
Recognizing the need for a robust and scalable platform, PALFINGER partnered with Sana Commerce to implement an integrated e-commerce solution that seamlessly connected with their SAP ERP system. This strategic move streamlined their operations, improved customer experience, and empowered their partners.
The results
With Sana Commerce Cloud, PALFINGER achieved widespread adoption, with 80% of customers embracing the platform and 85% reporting it added significant value to their experience. This translated to a 200% increase in user accounts and a noticeable reduction in customer service inquiries. By streamlining processes like spare parts ordering with real-time pricing updates, PALFINGER freed up valuable time and resources, allowing them to focus on empowering their partner network.
With Sana Commerce Cloud, PALFINGER has successfully navigated the complexities of its business and elevated its digital commerce capabilities. The integrated platform has not only improved efficiency and customer satisfaction but also positioned PALFINGER for continued growth and success in the global market.
Case Study Snapshot
Region
Europe
Industry
Industrial & Construction
Technology
Related Content
TreviPay Crossroads 2026
Crossroads returns in 2026! After a sold-out inaugural event, the premier B2B payments conference is back in Kansas City with more content, more networking and more opportunities to explore the future of payments. Over 250 B2B leaders, 30+ sessions from top brands and innovators.
B2B eCommerce World Americas
Join us in Indianapolis for a dynamic two-day conference at B2B eCommerce World Americas. Featuring transformative workshops, exclusive networking opportunities, and insightful sessions tailored for manufacturers and distributors. Don't miss this chance to elevate your digital journey!
B2B eCommerce World APAC
Join us in Melbourne for a dynamic two-day conference at B2B eCommerce World Asia Pacific. Featuring transformative workshops, exclusive networking opportunities, and insightful sessions tailored for manufacturers and distributors. Celebrate the industry's finest at the B2B eCommerce Industry Awards 2026.