Saltworks: Scaling for Success – A Unified Commerce Strategy for B2B and B2C
Saltworks is the US’s largest salt manufacturer, serving both wholesale and individual customers. They used Magento 1, a B2C platform, for their B2B needs. As
Case Study Overview
Saltworks is the US’s largest salt manufacturer, serving both wholesale and individual customers. They used Magento 1, a B2C platform, for their B2B needs. As a result, it required costly and complex customizations that failed to deliver a dedicated B2B experience.
Saltworks switched to OroCommerce, a B2B eCommerce platform, to meet the growing demand for a better digital customer experience.
They improved their website with:
• Customized B2B ordering and reordering.
• Flexible checkout for B2B customers to accommodate LTL, UPS, freight quoting, and self-arranged shipping methods.
• Amazon integration, enabling B2C clients to purchase products on Amazon and pay using PayPal.
• Detailed product pages with downloadable spec sheets and product certifications.
Case Study Snapshot
Region
North America
Industry
Food & Beverage
Technology
Related Content
TreviPay Crossroads 2026
Crossroads returns in 2026! After a sold-out inaugural event, the premier B2B payments conference is back in Kansas City with more content, more networking and more opportunities to explore the future of payments. Over 250 B2B leaders, 30+ sessions from top brands and innovators.
B2B eCommerce World Americas
Join us in Indianapolis for a dynamic two-day conference at B2B eCommerce World Americas. Featuring transformative workshops, exclusive networking opportunities, and insightful sessions tailored for manufacturers and distributors. Don't miss this chance to elevate your digital journey!
B2B eCommerce World APAC
Join us in Melbourne for a dynamic two-day conference at B2B eCommerce World Asia Pacific. Featuring transformative workshops, exclusive networking opportunities, and insightful sessions tailored for manufacturers and distributors. Celebrate the industry's finest at the B2B eCommerce Industry Awards 2026.