This is how true Omnichannel B2B Commerce looks like
Whether it’s smart tool dispensers or shelves that restock themselves through automated reordering, Wurth embraces digital innovation like no others. At the
Case Study Overview
Whether it’s smart tool dispensers or shelves that restock themselves through automated reordering, Wurth embraces digital innovation like no others. At the center of this strategy is Intershop’s e-commerce solution, delivering the flexibility and reliability the company needs to scale. But even with a strong push toward digital, Wurth’s leadership stays focused on what matters most in B2B: building strong, personal relationships with customers.
Case Study Snapshot
Region
Europe
Industry
Industrial & Construction
Technology
Services
Solution Architecture
Related Content
TreviPay Crossroads 2026
Crossroads returns in 2026! After a sold-out inaugural event, the premier B2B payments conference is back in Kansas City with more content, more networking and more opportunities to explore the future of payments. Over 250 B2B leaders, 30+ sessions from top brands and innovators.
B2B eCommerce World Americas
Join us in Indianapolis for a dynamic two-day conference at B2B eCommerce World Americas. Featuring transformative workshops, exclusive networking opportunities, and insightful sessions tailored for manufacturers and distributors. Don't miss this chance to elevate your digital journey!
B2B eCommerce World APAC
Join us in Melbourne for a dynamic two-day conference at B2B eCommerce World Asia Pacific. Featuring transformative workshops, exclusive networking opportunities, and insightful sessions tailored for manufacturers and distributors. Celebrate the industry's finest at the B2B eCommerce Industry Awards 2026.