TRAK Machine Tools Finds a A Smarter Way to Sell Parts, Process Exchanges, and Serve Customers

TRAK Machine Tools manufactures high-precision lathes and mills used in machine shops around the world. While their machines are sold through rep groups and

Case Study Overview

TRAK Machine Tools manufactures high-precision lathes and mills used in machine shops around the world. While their machines are sold through rep groups and distributors, replacement parts are ordered online—often by customers working under tight deadlines. Their previous eCommerce platform wasn’t built to scale with their needs. It lacked integration with their ERP, required daily manual intervention, and couldn’t fully support their parts exchange program or customer-specific pricing.

After vetting eight vendors, TRAK selected Nomad eCommerce for its flexibility and ERP-driven foundation. Instead of forcing workarounds, Nomad delivered a platform that aligned with how TRAK actually operates. Guest checkout removed friction for new customers, and real-time integration with Microsoft Dynamics BC keeps pricing, inventory, and orders in sync. Nomad also automated TRAK’s Express Exchange (parts) program, simplifying returns and reducing the internal burden on staff.

The result: fewer errors, more web orders, and a smoother customer experience from end to end. With Nomad, TRAK now has a reliable, scalable B2B eCommerce platform—purpose-built to support both current operations and future enhancements like CRM-driven personalization and service history visibility.

“The web orders just keep coming in—and with zero problems from Nomad. That’s a huge difference from our previous platform.”

Continue reading TRAK’s story.