B2B eCommerce Professional: Level 1 Certification

Foundational Learning Are you ready to build a solid foundation in B2B eCommerce? The B2B eCommerce Professional: Level 1 Certification is designed for professionals and teams looking to master the essential concepts and strategies of B2B eCommerce. Equipping you with the knowledge and skills to apply this information in the real world. [Enroll Now](https://academy.b2bea.org/course/b2b-ecommerce-professional-level-1) [Team Training](https://www.b2bea.org/membership/vendors/premium-enablement/meeting) VSL - Practitioner from Justin King on Vimeo Playing in picture-in-picture Unmute Pause 00:00 00:00 CC/subtitlesSettingsTranscriptPicture-in-PictureFullscreen Show controls Quality1080p SpeedNormal CC/subtitlesOff ; # Program details ### Duration Self-paced, designed to be completed within 4-6 weeks. ### Format Online and on demand with Justin King, who brings his years of experience and success to guide you every step of the way. ### Bonuses Exclusive webinars, resources, and access to our global community. ### Pricing Included in your annual B2BEA membership. Volume based pricing available. # Who should take this course? ## Manufacturers and Distributors Ideal for digital leaders, management teams, and executive leaders looking to align their organization on B2B eCommerce fundamentals and drive digital transformation. ## Technology vendors Perfect for sales, marketing, product, and customer success teams who need to better understand the B2B eCommerce landscape and effectively sell and support solutions for manufacturers and distributors. ## System Integrators and Agencies Equip your teams with the knowledge to effectively implement and support B2B eCommerce solutions for clients, ensuring a strong foundation in industry best practices. ## Consultants Build a solid foundation to guide your clients through their B2B eCommerce strategies and ensure they are prepared to succeed in the evolving digital market. [Individual Certification](https://academy.b2bea.org/course/b2b-ecommerce-professional-level-1) [Team Certification](https://www.b2bea.org/membership/vendors/premium-enablement/meeting) ## Meet Justin King, your instructor Justin King is a recognized B2B eCommerce thought leader with extensive experience helping manufacturers and distributors accelerate digital transformation. He built Salsify’s B2B practice, founded B2X Partners, and grew Oracle Commerce B2B from 3% to over 55% of sales. Justin also developed B2B messaging for Hybris in the US. His practical, results-driven approach makes him a sought-after expert and educator. [Enroll Now](https://academy.b2bea.org/course/b2b-ecommerce-professional-level-1) [Team Training](https://www.b2bea.org/membership/vendors/premium-enablement/meeting)  # Level 1 Certification Modules ### Module 1Foundations of B2B eCommerce #### **Abstract** This module establishes the fundamentals of B2B eCommerce, focusing on the critical differences between B2B and B2C commerce. Topics include transaction complexities, the roles of key players like manufacturers, distributors, and customers, and the unique characteristics of the B2B supply chain. Learners will explore the intricate relationships that drive B2B transactions and the growing shift toward digital-first strategies. By the end of this module, participants will gain a solid understanding of the foundational concepts that set the stage for successful B2B eCommerce operations. #### Key Lessons - Overview of B2B vs. B2C: Transaction types and complexities - The role of manufacturers and distributors in supply chains​​. - Dynamics of manufacturer-distributor partnerships and customer adoption strategies​​. - The role of branches and distribution centers in localizing inventory and ensuring delivery efficiency​​. ### Module 2The Traditional and Evolving B2B Landscape #### **Abstract** This module dives into the decision-making processes and organizational structures that define traditional B2B operations. Learners will examine key roles like procurement teams, financial officers, and engineers in purchasing decisions. The module also explores the impact of technology, focusing on supply chain management, ERP, and CRM systems, and how they contribute to operational efficiency. Participants will gain insights into transitioning from traditional to digital approaches, emphasizing the challenges and benefits of adopting new technologies. #### Key Lessons - Key decision-makers in the B2B buying process and their roles​​. - Characteristics of traditional B2B buying relationships and their emphasis on trust and partnerships​​. - Core systems for operational efficiency: ERP, CRM, and supply chain management systems​​. - Technology as an enabler for B2B growth and streamlining complex operations​​. ### Module 3B2B eCommerce in Action Focusing on the practical application of B2B eCommerce, this mod