B2BEA Vendor Professional Certification

Unlock the ultimate toolkit to elevate your B2B sales strategy. Learn how to effectively sell to manufacturers and distributors by mastering go-to-market strategies and understanding key buyer personas, from CEOs to product teams. This course empowers you to connect with decision-makers, build trust, and close deals in this highly specialized market. [Enroll Now](https://www.b2bea.org/membership/professionals) [Team Training](https://www.b2bea.org/membership/vendors/premium-enablement/meeting) VSL Vendor Course Short from Justin King on Vimeo Playing in picture-in-picture Unmute Pause 00:00 00:00 CC/subtitlesSettingsTranscriptPicture-in-PictureFullscreen Show controls Quality1080p SpeedNormal CC/subtitlesOff ; ## Master the Art of Selling and Communicating to Manufacturers and Distributors The B2BEA Vendor Professional Certification delivers everything you need to lead, innovate, and thrive in today’s complex B2B landscape. Gain a competitive edge with deep insights, powerful strategies, and actionable tools tailored to the unique challenges of selling and servicing manufacturers and distributors.  # Program details ### Duration Self-paced, designed to be completed within 4-6 weeks. ### Format Online and on demand with Justin King, who brings his years of experience and success to guide you every step of the way. ### Bonuses Exclusive webinars, resources, and access to our global community. ### Pricing Included in your annual B2BEA membership. Volume based pricing available. # Who should take this course? ## Sales Leaders and Reps Refine your approach to B2B sales by mastering how to connect with manufacturers and distributors at every stage of the sales cycle. ## Marketing & Product Professionals Develop targeted marketing strategies that resonate with B2B audiences while aligning product development with market needs ## Customer Success Teams Learn how to deepen engagement and build long-term relationships that lead to recurring sales. ## Consultants and Agencies Gain the expertise needed to guide your clients through complex B2B sales landscapes. [Individual Certification](https://www.b2bea.org/membership/professionals) [Team Certification](https://www.b2bea.org/membership/vendors/premium-enablement/meeting) ## Meet Justin King, your instructor Justin King is a recognized B2B eCommerce thought leader with extensive experience helping manufacturers and distributors accelerate digital transformation. He built Salsify’s B2B practice, founded B2X Partners, and grew Oracle Commerce B2B from 3% to over 55% of sales. Justin also developed B2B messaging for Hybris in the US. His practical, results-driven approach makes him a sought-after expert and educator. [Enroll Now](https://www.b2bea.org/membership/professionals) [Team Training](https://www.b2bea.org/membership/vendors/premium-enablement/meeting)  # Level 1 Certification Modules ### Module 1Advanced Insights into Manufacturers and Distributors ## Overview This module explores the strategic priorities and digital transformation impacts on both manufacturers and distributors. It delves into the specific challenges and opportunities they face, highlighting the differences in how these groups approach technology and decision-making. Participants will also learn how change management and customer adoption play critical roles in successful technology implementations. **Learning Objectives:** - Understand the core strategic differences between manufacturers and distributors. - Identify industry-specific challenges like global competition, supply chain issues, and digital transformation. - Analyze the decision-making processes and how to position solutions effectively. - Learn how to manage change and drive customer adoption for long-term success. ### Module 2Personas and Buyer Behaviors ## Overview: This module focuses on understanding the various personas involved in decision-making across manufacturers and distributors. It provides an in-depth look into their motivations, pain points, and challenges. The goal is to help participants tailor their messaging and approach to meet the specific needs of these key stakeholders. **Learning Objectives:** - Identify the key decision-makers within manufacturing and distribution organizations (CIOs, CFOs, CEOs, etc.). - Understand the different goals and challenges faced by each persona. - Learn how to customize messaging and engagement strategies based on each persona’s needs. - Build effective communication strategies to connect with these personas and drive action. ### Module 3Engaging with Distributors and Manufacturers ## Overview This module teaches how to build relationships with manufacturers and distributors through industry associations, buying groups,