workspace_premium certification

B2BEA Vendor Professional Certification

Unlock the ultimate toolkit to elevate your B2B sales strategy. Learn how to effectively sell to, market to, and build product for manufacturers and...

menu_book 18 lessons
schedule ~3.6h
library_books 4 modules
star Included with Pro

What you will learn

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Module 1: Understanding the B2B Landscape

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Module 2: The Six Personas

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Module 3: Buying Groups and Channel Ecosystems

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Module 4: GTM & Positioning

Course Curriculum

01 Module 1: Understanding the B2B Landscape expand_more
  • play_circle Lesson 1: Understanding the B2B Landscape 12min
  • play_circle Lesson 2: How the Supply Chain Really Works 12min
  • play_circle Lesson 3: Selling to Distributors and Manufacturers 12min
  • play_circle Lesson 4: Internal Dynamics & Culture 12min
  • play_circle Lesson 5: Why This All Matters 12min
02 Module 2: The Six Personas expand_more
  • play_circle Lesson 1: Inside the Family-Owned Business 12min
  • play_circle Lesson 2: The CEO and CIO 12min
  • play_circle Lesson 3: The CFO and VP of Supply Chain 12min
  • play_circle Lesson 4: The Digital Leader 13min
03 Module 3: Buying Groups and Channel Ecosystems expand_more
  • play_circle Lesson 1: Buying Groups — The Hidden Power Networks 12min
  • play_circle Lesson 2: Associations, ERP Groups & Ecosystems 12min
  • play_circle Lesson 3: LinkedIn, Content Hubs & the Digital Research Loop 12min
  • play_circle Lesson 4: Creating Influence Inside the Circle 12min
04 Module 4: GTM & Positioning expand_more
  • play_circle Lesson 1: What's Really Broken — Hidden Friction in B2B 12min
  • play_circle Lesson 2: Adoption Over Acquisition 12min
  • play_circle Lesson 3: Product Content — The Strategic Lever Nobody Owns 12min
  • play_circle Lesson 4: The ERP Is the Sun 12min
  • play_circle Lesson 5: Positioning That Lands 12min