Driving Customer Adoption in B2B

Coming Soon This comprehensive course is designed to guide manufacturers, distributors, vendors, and agencies through the strategic process of customer adoption in B2B eCommerce. It provides a clear, actionable framework that includes key stages: onboarding, engagement and discovery, buy and try, and repeat and reward. [Get notified](https://www.b2bea.org/academy/driving-customer-adoption-in-b2b#notify) ## Drive sustainable revenue growth in your B2B ecommerce channel The course offers a step-by-step approach to enhance the adoption of digital tools by customers, driving revenue growth, increasing customer loyalty, and improving operational efficiency. Participants will learn how to: - Create seamless onboarding experiences - Engage customers effectively through optimized search and product discovery - Convert engagement into purchases, and encourage repeat business with actionable strategies. With practical exercises, real-world case studies, and collaborative projects, this certification equips learners with the knowledge and tools to implement effective customer adoption strategies, ensuring long-term digital success in the B2B landscape. # Program details ### Duration Self-paced, designed to be completed within 4-6 weeks. ### Format Online and on demand with Justin King, who brings his years of experience and success to guide you every step of the way. ### Bonuses Exclusive webinars, resources, and access to our global community. ### Pricing $995 one time cost with lifetime access through B2BEA membership. Volume based pricing available. # Who should take this course? ## Manufacturers and Distributors Ideal for digital leaders, management teams, and executive leaders to drive digital tool adoption, improve customer engagement, and increase loyalty and repeat business in your B2B eCommerce operations. ## Technology vendors Perfect for sales, marketing, product, and customer success teams to better serve clients, enhance customer satisfaction, and drive product adoption. ## System Integrators and Agencies Gain insights into aligning your solutions and messaging with the Customer Adoption Framework to better serve your clients and increase project success. ## Consultants Master the Customer Adoption Framework to offer clients strategic advice on boosting digital adoption, optimizing customer journeys, and driving long-term growth. [Get notified](https://www.b2bea.org/academy/driving-customer-adoption-in-b2b#notify) ## Meet Justin King, your instructor Justin King is a recognized B2B eCommerce thought leader with extensive experience helping manufacturers and distributors accelerate digital transformation. He built Salsify’s B2B practice, founded B2X Partners, and grew Oracle Commerce B2B from 3% to over 55% of sales. Justin also developed B2B messaging for Hybris in the US. His practical, results-driven approach makes him a sought-after expert and educator. [Get notified](https://www.b2bea.org/academy/driving-customer-adoption-in-b2b#notify)  # Level 1 Certification Modules ### Module 1Introduction to Customer Adoption Framework ## Lessons objectives 1. **Overview:** - Introduction to the Customer Adoption Framework: stages of onboarding, engage and discover, buy and try, repeat and reward. - Why customer adoption matters for manufacturers and distributors. - Benefits of mastering the customer adoption process: increased revenue, higher customer retention, and improved loyalty. 2. **Learning Objectives:** - Understand the basics of customer adoption in the B2B eCommerce context. - Identify key differences between customer acquisition and adoption. ### Module 2Customer Onboarding ## Lessons: 1. **Overview:** - The critical first step: guiding customers to use digital tools. - How to streamline the onboarding process: simplification, incentives, and internal evangelism. 2. **Key Lessons:** - Building a frictionless registration process. - Partnering with sales teams for internal adoption. - Simplifying access with username and password strategies. - Case Study: Successful Onboarding for B2B companies. 3. **Practical Exercise:** - Create a step-by-step onboarding plan for new customers. ### Module 3Engage & Discover ## Lessons 1. **Overview:** - Helping customers explore your product catalog and digital offerings. - How search and product content drive engagement. 2. **Key Lessons:** - Optimizing product search and navigation (importance of site search tools). - Building content programs (not just projects) for long-term success​. - Driving internal awareness and buy-in for customer engagement tools. 3. **Practical Exercise:** - Implement an action plan for improving search functionalities. - Review the top 100 searches on your digital platform and identify areas of improvement. ### Module 4Buy & Try ## Lessons: 1. **Overview: