Executive Series

Digital transformation often stalls. Not because of bad platforms or bad people, but because executives don't know what they don't know. The Executive Series was created to answer this question: how is digital strategic for my business? Lesson 1: B2B eCommerce for CEOs: Why B2B eCommerce Is a Strategic Imperative Lesson 2: You Can’t Outsource Digital Transformation Lesson 3: The Financial and Operational Impact Lesson 4: Rethinking the Sales and Customer Model Lesson 5: Organizational Readiness and Roadblocks Lesson 6: Executive Playbook – How to Lead the Transformation Resources Get your [copy of the eBook.](https://www.b2bea.org/executive-ebook) Lesson 1: B2B eCommerce for CEOs: Why B2B eCommerce Is a Strategic Imperative B2B eCommerce for CEOs: Why B2B eCommerce Is a Strategic Imperative - YouTube Tap to unmute [B2B eCommerce for CEOs: Why B2B eCommerce Is a Strategic Imperative](https://www.youtube.com/watch?v=nSlZhXO6D8Y) [B2B eCommerce Association](https://www.youtube.com/channel/UCSMxgpL1czLFL_CYI3NEkCw) B2B eCommerce Association242 subscribers [Watch on](https://www.youtube.com/watch?v=nSlZhXO6D8Y) Lesson 2: You Can’t Outsource Digital Transformation You Can’t Outsource Digital Transformation - YouTube Tap to unmute [You Can’t Outsource Digital Transformation](https://www.youtube.com/watch?v=vUi-maBxIoE) [B2B eCommerce Association](https://www.youtube.com/channel/UCSMxgpL1czLFL_CYI3NEkCw)  B2B eCommerce Association242 subscribers [Watch on](https://www.youtube.com/watch?v=vUi-maBxIoE) Lesson 3: The Financial and Operational Impact The Financial and Operational Impact - YouTube Tap to unmute [The Financial and Operational Impact](https://www.youtube.com/watch?v=tvbh9ORZsD8) [B2B eCommerce Association](https://www.youtube.com/channel/UCSMxgpL1czLFL_CYI3NEkCw)  B2B eCommerce Association242 subscribers [Watch on](https://www.youtube.com/watch?v=tvbh9ORZsD8) Lesson 4: Rethinking the Sales and Customer Model Rethinking the Sales and Customer Model - YouTube Tap to unmute [Rethinking the Sales and Customer Model](https://www.youtube.com/watch?v=ocTrBD4S6SA) [B2B eCommerce Association](https://www.youtube.com/channel/UCSMxgpL1czLFL_CYI3NEkCw)  B2B eCommerce Association242 subscribers [Watch on](https://www.youtube.com/watch?v=ocTrBD4S6SA) Lesson 5: Organizational Readiness and Roadblocks Organizational Readiness and Roadblocks - YouTube Tap to unmute [Organizational Readiness and Roadblocks](https://www.youtube.com/watch?v=KMHQNQK3H_E) [B2B eCommerce Association](https://www.youtube.com/channel/UCSMxgpL1czLFL_CYI3NEkCw)  B2B eCommerce Association242 subscribers [Watch on](https://www.youtube.com/watch?v=KMHQNQK3H_E) Lesson 6: Executive Playbook – How to Lead the Transformation Executive Playbook – How to Lead the Transformation - YouTube Tap to unmute [Executive Playbook – How to Lead the Transformation](https://www.youtube.com/watch?v=4RC_rrHtBTA) [B2B eCommerce Association](https://www.youtube.com/channel/UCSMxgpL1czLFL_CYI3NEkCw)  B2B eCommerce Association242 subscribers [Watch on](https://www.youtube.com/watch?v=4RC_rrHtBTA) Resources Get your [copy of the eBook.](https://www.b2bea.org/executive-ebook) Play Video [Take the Course](https://academy.b2bea.org/path-player?courseid=b2b-ecommerce-for-ceos&unit=686bef1c331d2d8aa80d7b1aUnit) [Download the eBook](https://www.b2bea.org/executive-ebook)  Form ## Get Your Copy of our NEW eBook: B2B eCommerce for CEOs Written for CEOs and the C-Suite grappling with leading digital transformation. Empowering leaders to understand and own the digital conversation and create an essential part of a resilient, scalable business. **Claim your free copy.** Company name # Related Insights & Advice Executive Series #### [Change Management & Customer Adoption: The Real B2B Game Changers with The Crew](https://www.b2bea.org/insights-advice/change-management-and-customer-adoption-the-real-b2b-game-changers "Change Management & Customer Adoption: The Real B2B Game Changers with The Crew") In the fast-evolving world of B2B commerce, it’s tempting to believe that digital