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Virtual Webinar

The B2B commerce reality check – With IDC's Heather Hershey

by Intershop · April 23 – April 23, 2026 · Online
The B2B commerce reality check – With IDC's Heather Hershey

Where to place your AI bets (and where not to) — With IDC's Research Director for AI-Enabled Digital Commerce, Heather Hershey. In B2B commerce, the pressure to make the "right" next move has never been higher. 60 minutes. Four concrete outcomes. A clear idea for your next move.