Brett Sinclair

Founder & Director at B2BEA

calendar_today Member since March 30, 2026

About

Brett is the founder and director of the B2B eCommerce Association. With over 15 years in the industry, he is passionate about helping B2BEA members and the broader B2B community succeed in digital commerce.

Featured Contributions

ARTICLE

HawkSearch and Znode Partner to Advance AI-Powered Product Discovery in B2B eCommerce

The continued evolution of B2B eCommerce is placing increasing pressure on manufacturers and distributors to deliver...

article

Case Study | US apparel firm cuts inventory latency 96%

Challenge Inventory blind spots: once daily inventory updates lead to oversells and stockouts....