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Justin King

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Managing Director at B2BEA

location_on Greenville, SC calendar_today Member since March 29, 2026 link b2bea.org

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Justin's identity and current role have been verified via LinkedIn.

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About

B2B digital commerce strategist with 20+ years helping mid-market distributors and manufacturers navigate digital transformation. Founder of B2BEA, host of The B2B eCommerce Show podcast, and author of Digital Branch Secrets. Core belief: digital transformation is about leadership and alignment, not technology.

Featured Contributions

ARTICLE

How 3M Is Bringing AI and Digital Strategy to Industrial B2B eCommerce

For most of B2B, eCommerce adoption has followed a predictable arc: early skepticism, gradual experimentation, and then...

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Commerce Is Bigger Than Checkout with David Blue

In this episode of the B2B eCommerce Show, Justin King sits down with David Blue, Founder and CEO of...

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Building a modern B2B commerce business - an independent approach to platform selection

Align the right commerce solution with what customers expect.

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