Verified Pro Member
Justin King
Managing Director at B2BEA
Justin King
Managing Director at B2BEA
Greenville, SC Member since March 30, 2026
About
B2B digital commerce strategist with 20+ years helping mid-market distributors and manufacturers navigate digital transformation. Founder of B2BEA, host of The B2B eCommerce Show podcast, and author of Digital Branch Secrets. Core belief: digital transformation is about leadership and alignment, not technology.
Featured Contributions
How 3M Is Bringing AI and Digital Strategy to Industrial B2B eCommerce
For most of B2B, eCommerce adoption has followed a predictable arc: early skepticism, gradual experimentation, and then...
Commerce Is Bigger Than Checkout with David Blue
In this episode of the B2B eCommerce Show, Justin King sits down with David Blue, Founder and CEO of Saltbox Management,...
Building a modern B2B commerce business - an independent approach to platform selection
Align the right commerce solution with what customers expect.