Podcast
AI Tools for Personal Use, Amazon, and the Future of B2B eCommerce
May 6, 2025 · 1:13:03
About This Episode
Guest: Jason Hein, Jason Greenwood, Sam Aldinger, Jay SchneiderHost: Justin KingIn this episode of The B2B eCommerce Show, Justin King brings together an expert panel—Jason Hein, Jason Greenwood, Sam Aldinger, and Jay Schneider—for a raw and practical discussion on what it really takes to drive customer adoption in B2B eCommerce.From legacy system challenges to sales team alignment, each guest shares frontline insights on the realities of digital transformation inside manufacturers and distributors. The conversation peels back the layers on what adoption means beyond the login—and why too many teams still mistake launch for success.Key topics include:Why internal change management is the real unlock for adoptionThe limits of UX and why “build it and they will come” is a mythHow to position eCommerce as a sales tool—not a sales threatWhy you need to operationalize adoption as a capability, not an outcomeWhat it means to win the “hearts and habits” of both customers and repsLessons from building digital programs inside complex orgsWhether you're standing up a new platform or scaling one globally, this episode delivers the unfiltered truth from leaders who’ve been in the trenches.
The B2B eCommerce Show
Real conversations with operators and leaders building digital commerce for B2B.