Guests
Bob Lewis — Impaqx
AJ Brenner — ARG Industrial
Podcast with Bob Lewis
The Digital Mistake Killing B2B Distributors with Bob Lewis
January 20, 2026 · 49:37
About This Episode
In this episode of the B2B eCommerce Show, Justin King sits down with Bob Lewis, a longtime leader in B2B eCommerce and product information strategy with over 20 years of experience helping distributors succeed online.As a founder of Enterworks, one of the original PIM companies, Bob helped shape how product information became a core driver of digital commerce. He later launched B2X Partners, advising distributors and manufacturers on digital strategy, technology selection, and eCommerce launches. Today, at Impaqx, Bob focuses on delivering eCommerce solutions that work in the real world, drawing from experience across more than 200 client engagements.Together, Justin and Bob break down what actually drives distributor eCommerce success, why leadership matters more than tools, and how customer-centric thinking helps independents compete with national players.Key topics include: • Why product content is foundational to B2B eCommerce • How independent distributors compete with larger nationals • The shift from catalog-driven to customer- and job-centric commerce • Why ERP systems often limit digital progress • What real digital transformation looks like in distributionA practical, experience-driven conversation for distributors, manufacturers, and B2B leaders looking to move beyond “check-the-box” eCommerce and drive real results.Guest: Bob Lewis Host: Justin King
Topics
Executive Alignment Partner Selection Digital Transformation Internal Adoption B2b Distribution
The B2B eCommerce Show
Real conversations with operators and leaders building digital commerce for B2B.