The tools to stop running execution and start running strategy.
A free kit for B2B eCommerce directors and VPs who are ready to be seen differently inside their organization.
Six assets, built specifically for practitioners at distributors and manufacturers. White-label, ready to customize, and designed to work in your next executive conversation.
From B2BEA, the professional community for B2B eCommerce practitioners. No spam. Unsubscribe any time.
You're a Director or VP of eCommerce, digital, or similar. You run a small team. Your executive team doesn't always understand what you do, and the budget conversations are harder than they should be.
You're not just trying to do your job well. You're trying to move up. To Chief Digital Officer, Chief AI Officer, or a seat at the table where the real decisions get made.
The problem is that doing your current job well and positioning yourself for the next one require different tools. This kit gives you the second set.
Every asset is white-label. Add your company name and walk in.
B2B eCommerce Trends Deck 2025–2026
A 20-slide presentation with current market data, buyer behavior research, and AI adoption stats. Walk into your next exec meeting looking like someone who pays attention to the industry.
eCommerce Program Strategy Deck
An 11-slide white-label strategy presentation. Fill in your company's numbers and priorities. This is how a CDO presents, not a platform manager.
Business Case Template
A slide deck plus a working financial model. Structured to help you quantify the revenue upside and cost savings from digital investment, in the language your CFO actually uses.
eCommerce Metrics Dashboard + Guide
A ready-to-populate Excel dashboard with KPIs, targets, and trend tracking. Includes a guide for turning your metrics into a leadership story, not a status report.
Executive Meeting Playbook
A field guide for getting traction in meetings where your exec team holds the budget. Covers how to frame digital investment, how to handle the four most common objections, and how to close on a decision.
How to Sell B2BEA Membership to Your Exec Team
Once you've used these tools to level up, the natural next move is bringing your team with you. This guide and one-pager help you make that internal case.
Bonus: B2B eCommerce for CEOs
By Justin King. Give your CEO the context they need to back you. PDF included in the kit.
B2BEA built this kit because no one else was building tools for this specific person. There's no formal curriculum for the B2B eCommerce role. There's no standard playbook. Practitioners in this space learned on the job, in platforms, and by watching things go wrong.
This kit is a starting point. The community, courses, and resources inside B2BEA are what come next.
The practitioners doing this work are under-resourced, isolated, and undervalued inside their organizations. B2BEA exists to change that.
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