Career Acceleration Kit

You're in. Here's everything you need.

Six assets built for B2B eCommerce practitioners who are ready to operate at the executive level. White-label, ready to customize, designed to work in your next leadership conversation.

Download All (ZIP) Browse the kit

6 assets + 1 bonus 10 files total 3 MB

Getting started

How to use this kit

Every asset in this kit is built to work directly inside your organization. The fastest path: pick the asset that fits your most pressing situation and put it to work this week.

Download what you need

Grab individual files or the full ZIP. PowerPoint and Excel files are white-label. Add your company name and you're ready.

Customize with your data

Every template has placeholder text in brackets. Swap in your numbers, your strategy, your company. Takes 20–30 minutes per asset.

Use it in your next meeting

These aren't read-and-file resources. Each one is designed to show up in a real conversation: a budget meeting, a strategy review, a 1:1 with your VP.

Bring the team

Asset 6 helps you make the case for B2BEA membership across your team. The one-pager is ready to send to your exec after your first conversation.

The kit

Six assets, ready to use

Each asset is numbered in the order we recommend using them, but start wherever your situation demands.

B2B eCommerce Trends Deck 2025–2026

20 slides · PPTX White-label

Current market data, buyer behavior research, and AI adoption stats. All data sourced and cited. Walk into your next executive meeting looking like someone who pays attention to the industry, not just the platform.

Use it when: You need to establish credibility before pitching a strategy or budget ask. Open with this. It sets the context for everything that follows.

Trends Deck (PPTX)

eCommerce Program Strategy Deck

11 slides · PPTX White-label

A fully structured strategy presentation. Fill in your company's numbers, priorities, and roadmap. This is how a Chief Digital Officer presents, not a platform manager giving a status update.

Use it when: You have 30–60 minutes with your exec team and need to shift the conversation from "what are we doing" to "where are we going." This is your strategy deck.

Strategy Deck (PPTX)

Business Case Template

Deck + Financial Model White-label

Two files: a slide deck for the executive presentation and a working Excel model that calculates revenue upside, cost savings, and ROI from digital investment. Built around the numbers your CFO actually cares about.

Use it when: You need budget approval. Put your company's numbers into the model first, then let the deck tell the story. The model does the math. You focus on the narrative.

Business Case Deck (PPTX) Financial Model (XLSX)

eCommerce Metrics Dashboard + Guide

Dashboard + Guide White-label

An Excel KPI dashboard with monthly tracking, targets, and trend analysis, plus a PowerPoint guide that shows you how to turn your metrics into a leadership narrative, not a status report.

Use it when: You need to shift from reporting numbers to telling a business story. Populate the dashboard with your actuals, then use the guide to frame what those numbers mean for your exec team.

Metrics Dashboard (XLSX) Metrics Guide (PPTX)

Executive Meeting Playbook

8 pages · PDF B2BEA Branded

A field guide for getting real traction in executive meetings. Covers how to frame digital investment, how to handle the four most common budget objections, and how to close a decision rather than walk away with "let's revisit this."

Use it when: You have a meeting coming up where budget or strategic direction is on the table. Read it the night before. The objection scripts alone are worth the download.

Executive Playbook (PDF)

How to Sell B2BEA Membership to Your Exec Team

Guide + One-Pager · PDF B2BEA Branded

Two files: a 6-page guide with talking points, ROI framing, and scripts for the four most common exec objections, plus a one-page template you can customize with your company name and send ahead of the conversation.

Use it when: You've used this kit and want to bring your team in. The one-pager goes to your exec. The guide prepares you for every question they might ask.

Membership Guide (PDF) One-Pager Template (PDF)

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Bonus: B2B eCommerce for CEOs

PDF · Book Bonus

By Justin King. Written for the executive who needs to understand B2B digital commerce without wading through vendor content. Give this to your CEO before your next strategy conversation.

Use it when: You've done the work to level up and you want your leadership team to meet you where you are. This gives your CEO the context to back you.

B2B eCommerce for CEOs (PDF)

Full Kit

Download everything at once

All 10 files in a single ZIP, organized by asset number. Unzip, open the folder, and start with whatever fits your situation today.

Download All: Career Acceleration Kit (3 MB ZIP)

"The practitioners doing this work are under-resourced, isolated, and undervalued inside their organizations. B2BEA exists to change that. Through community, content, and tools built specifically for B2B eCommerce." — Justin King, Founder, B2BEA

About B2BEA

This is just the start

This kit is what B2BEA members get access to every day: frameworks, research, courses, and a community of practitioners at distributors and manufacturers doing the same work you are.

Learn about B2BEA Membership

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