Digital Transformation
Strategic frameworks for building a profitable Digital Branch — leadership, maturity models, and organizational alignment.
Guides & Reports
43 guides & reports
Re-Defining B2B Digital Transformation: A Practical Guide for CIOs and Digital Leaders
Digital transformation in manufacturing and distribution has become a strategic imperative, yet too often it is misunderstood as a technology upgrade rather than an operational evolution. In this white paper, Digital Transformation for Manufacturers and Distributors: A Practical Guide for CIOs, we redefine what transformation truly means in a B2B context.
Reports & Whitepapers Archives
Our Reports section provides comprehensive analyses and in-depth insights into the B2B eCommerce industry. Access data-driven reports and forecasts to inform your strategic decisions.
What’s your next move? A practical B2B commerce handbook
In B2B, the pressure to ‘go digital’ and to ‘get e-commerce right’ is intense. But there’s no single roadmap to success. The right next step depends on your
Re-Defining B2B Digital Transformation: A Practical Guide for CIOs and Digital Leaders
Digital transformation in manufacturing and distribution has become a strategic imperative, yet too often it is misunderstood as a technology upgrade rather
How to Break Down B2B eCommerce Barriers and Find New Ways to Grow Revenue
B2B eCommerce should be a growth engine, but for many suppliers, its become a source of friction. Disconnected systems, manual transactions, and lack of
Is Your B2B Tech Stack Creating Burnout? How Digital Maturity Creates the Relief Your Business Needs
Take the BigCommerce B2B Digital Maturity Assessment to uncover where your ecommerce tech stack is holding you back and how to fix it.
Spryker is ranked #1 for B2B Digital Commerce, Complex Business Models, and B2C and B2B Digital Commerce on the Same Platform
Spryker’s recognition in the Critical Capabilities report follows our position as a Leader in the 2024 Gartner Magic Quadrant™ for Digital Commerce. Spryker
Spryker is ranked #1 for B2B Digital Commerce, Complex Business Models, and B2C and B2B Digital Commerce on the Same Platform
Spryker's recognition in the Critical Capabilities report follows our position as a Leader in the 2024 Gartner Magic Quadrant™ for Digital Commerce. Spryker
How to Know When It’s Time to Replatform Your eCommerce Solution?
Timing is everything — but how do you know when it’s the right time to replatform your ecommerce solution?
The Ultimate Guide to Choosing an eCommerce Platform
The right platform choice determines your ability to scale, adapt to evolving customer demands, and stay competitive. The wrong choice? It can lead to
Order Management and eCommerce: A Winning Strategy for B2B Growth
In the complex world of B2B commerce, success hinges on the seamless integration of Order Management Systems (OMS) and eCommerce platforms. While both serve
Building a Strong B2B Digital Commerce Foundation
Ready to make the complex game easy?"Building a Strong B2B Digital Commerce Foundation" is your go-to guide for taking your B2B business to the next level.
Guide to B2B ecommerce for franchisors
Digital commerce is changing not only how businesses are transacting but also the very nature of their relationships. This includes all business partnerships,
How midmarket distributors compete with the goliaths
Are you a distributor looking to stand out in the competitive market? Learn how some of the midmarket industrial distributors use technology to empower their
The B2B Digital Commerce Playbook for Manufacturers
This guide explores four key ecommerce strategies for manufacturersThis guide explores four key ecommerce strategies for manufacturers, the vision behind each
Unified eCommerce Operations: Integrated PIM, OMS & eCommerce
Streamline Your eCommerce Operations with a Unified Approach!About the whitepaper:
Gartner® 2024 Magic Quadrant™ for Search and Product Discovery
Coveo is recognized as a Leader and positioned Highest on the Ability to Execute axis in the 2024 Gartner® Magic Quadrant™ for Search and Product Discovery.
The Real Total Cost of Ownership of eCommerce Platforms: A Strategic Guide for Decision-Makers
Explore how adaptable and static platforms affect the cost of innovation — the most expensive TCO component.What's the most expensive component of owning an
Best-of-Breed vs Unified Platforms
What You’ll Learn:
Getting rid of B2B ecommerce maintenance... forever: The complete guide
Sana Commerce presents a comprehensive resource for B2B ecommerce businesses that emphasizes the importance of streamlining internal IT processes so you can
Oro recognized for B2B digital commerce use case for second consecutive year
Oro ranked second highest for the B2B Digital Commerce Use Case with a score of 3.98/5 in the 2022 Gartner Critical Capabilities for Digital Commerce Platforms.
Personalization in B2B ecommerce
This guide discusses the benefits of implementing artificial intelligence (AI) and personalization in B2B eCommerce. It emphasizes the importance of providing
Replatforming in B2B commerce: Success factors and best practices
Replatforming – the changeover to a modern B2B e-commerce solution that is designed to meet the growing expectations of demanding B2B customers – is very
State of B2B Ecommerce Australia Report 2022
Packed with thorough research and in-depth Australian insights, The State of B2B Ecommerce report reveals what you need to grow your B2B business in a modern
The challenges and potentials of aftermarket ecommerce
Businesses need to make it easier for customers and supply chain partners to find, select, buy and install the right spare parts – not only in the automotive
The complete guide to usability in B2B ecommerce
In today’s fast-paced world, business-to-business (B2B) buyers are short on time and expect even better service when buying online than your average consumer.
The comprehensive PIM buyers guide
With hundreds of PIM software vendors worldwide, choosing the right PIM solution can be a daunting & confusing task. Use our guide to assess PIM solutions
The essential B2B ecommerce adoption guide: How to keep customers coming back
Sana Commerce provides a comprehensive overview of the critical factors in successfully adopting B2B ecommerce strategies. It covers critical steps such as
What is the ROI of a future-proof B2B commerce platform?
A digital sales channel comes with a wide range of business benefits, which in total generate more revenue and greater competitiveness. Learn how to invest
A view from the top: A complete guide to getting more from your sales team with B2B ecommerce
This guide discusses ways to improve the efficiency of the sales process in an e-commerce business. It emphasizes the importance of having a clear
B2B e-commerce trends 2023: An autonomous future
All 2023 main trends for B2B ecommerce point towards a single future: autonomous commerce. These seven combined trends form the building blocks of an
Replatforming legacy e-commerce systems: A technical view
If you believe that replatforming projects are inevitably disruptive, impact all areas of the legacy solution, drive up hidden costs and cause unpredictable
The ecommerce MVP
Intershop's MVP approach enables you to quickly implement a fully functional e-commerce platform and further develop and adapt it to customer needs and market
9 key drivers for success in B2B digital commerce
This guide from Intershop highlights key drivers for success in B2B digital commerce, including the importance of creating a customer-centric strategy,
Boost your online sales by putting your B2B customers first
The world of B2B commerce is changing. Business buyers are highly influenced by what they are used to as B2C consumers. As a result, the buying experience has
Enterprise ecommerce platforms: How to choose the right one
Finding the right enterprise B2B ecommerce platform for your business can be a complex and challenging process. With the wide variety of e-commerce solutions
Guide to B2B ecommerce: From planning to going live
At the foundation of every successful ecommerce business is a foolproof strategy. Before you think about embarking onto an ecommerce project, ensure you
The ultimate guide to ecommerce for the electronics industry
The global electronics e-commerce market size is estimated to grow to $417 billion this year, and if predictions are accurate, will continue to do so
This is how manufacturers excel in B2B ecommerce
Intershop provides best practices for manufacturing companies looking to optimize their ecommerce operations. It recommends that companies focus on creating a
Hokodo B2B eCommerce CFO Survey Report
B2B commerce is digitising at a high speed, with merchants promising the slick e-commerce experiences that millennial buyers have come to expect. But the
Essential Guide to Product Data Management in B2B eCommerce
Use this guide to understand product data management better, identify opportunities to improve product data management, create a product data management
The definitive guide to digital buyer convenience in B2B
Achieving digital maturity can redefine the buying journey, ensuring customer loyalty, continuous engagement and drive business growth. This report is a
Nearly all B2B buyers face poor eCommerce checkout experience, new study finds
Hokodo, the B2B eCommerce Association, OroCommerce and Greenwood Consulting have teamed up on a groundbreaking research report that explores the habits and
Articles & Insights
35 articles & insights
GTSE Joins the B2B eCommerce Association
The B2B eCommerce Association is pleased to welcome GTSE and Tom Armenante, eCommerce Director and Co-Founder, to the community.
The Infinite B2B Buying Journey
Mastering the B2B buying journey is essential for B2B companies seeking to maximize revenue and enhance customer satisfaction. This whitepaper reveals the
Report: Why B2B needs a digital upgrade
B2B commerce has moved online, but trade credit has not kept pace. As more suppliers shift sales to digital channels and customers demand longer, more
In B2B, Your Buyers Need More Than a Portal Stuck in the 90s
Legacy B2B buyer portals, built around ERP limitations, prioritize internal convenience over customer experience. They hide products, fragment data, and fail
B2B Ecommerce Compass 2026
B2B commerce in 2026: There’s no growth without a strong foundation.A new guide from Shopware helps companies plan for the best outcomes this year: B2B
The Complete Guide to B2B Digital Maturity
Discover how your business can leverage new technology to improve customer experience, streamline operations, and become a visionary in your field.
Why B2B eCommerce Has Failed the Mid-Market — And What You Can Do About It
This eBook is written for mid-market manufacturers and distributors who know they need an eCommerce solution but are frustrated by site implementations that
Championing B2B digital growth across Latin America: Ljubitza Frkovich Mallqui
B2B eCommerce is global but its momentum is driven by local leaders who know their markets, their customers, and what transformation really takes.
Ashley Hudson Joins B2BEA to Lead Global Events
The B2B eCommerce Association is excited to welcome Ashley Hudson as its new Managing Director, for Global Events, a key leadership appointment that will
Finding Digital’s True Home: Where Should the Digital Team Report?
Excerpt from the book B2B Digital for Executives.
What We Don’t Say Out Loud About Change Management in Digital Transformation
Excerpt from the book B2B Digital for Executives.
What Every CEO Needs to Know About B2B eCommerce / Digital (But Was Afraid to Ask)
In boardrooms across the country, manufacturers and distributors are asking big questions:
Why Mid-Market Owners Should Digitise Before They Exit
In today’s mergers and acquisitions (M&A) landscape, buyers are looking for more than just revenue, they’re looking for digital resilience. For mid-market
Change Management & Customer Adoption: The Real B2B Game Changers with The Crew
In the fast-evolving world of B2B commerce, it’s tempting to believe that digital transformation starts and ends with a sleek eCommerce platform. But as
Why B2B eCommerce Is a Strategic Imperative, Not Just a Sales Tool
If you’re a CEO, CFO, or business leader in the industrial sector, you’ve likely heard this before:
The Leadership Playbook: Lessons from Fastenal’s Culture with Sam Aldinger
In a digital age dominated by platforms, AI, and process optimization, it's easy to forget that people still power everything. That’s the powerful reminder at
Announcing the 2025 B2B eCommerce Industry Awards
The B2B eCommerce Industry Awards 2025 are here, and this year, we’re raising the bar!Organized by the B2B eCommerce Association and featured as part of the
B2B eCommerce Association launches in Latin America
The B2B eCommerce Association, has officially launched its Latin American chapter with a successful networking breakfast in São Paulo, Brazil. This event,
B2B ecommerce’s resilience amidst economic uncertainty
The landscape of B2B ecommerce in the United States has undergone a remarkable transformation, solidifying its position as a pivotal sales channel. In a year
Welcome SparkLayer to the B2B eCommerce Association
We are thrilled to announce that SparkLayer has joined the B2B eCommerce Association. As a leading provider of B2B solutions for Shopify & BigCommerce,
Investors get picky on ecommerce investing
Venture capital money is flowing into ecommerce businesses more slowly these days, says new research from Pitchbook.com.
Digital transformation is slow coming
Despite the rapid pace of new ecommerce technology such as headless commerce and mounting pressure from digital-first customers, progress is mixed at best for
A B2B marketplace stakes out life sciences
Labviva Inc., a B2B marketplace that serves buyers and sellers in the life sciences industry, has raised $20 million in new working funds.
Many manufacturers aren't ready to digitize
More manufacturers are talking the serious talk about digital transformation but walking the walk toward full implementation remains to be seen.
Vietnam ecommerce is going prime time
Since last year, worldwide inflationary pressures and geopolitical events have fueled an economic slowdown, putting many e-commerce businesses at risk of
A B2B marketplace constructs a global strategy
A primetime operator of a public B2B marketplace and an auctioneer of used construction equipment ended 2022 as banner year - and made an acquisition to
A crystal ball look at what lies ahead for B2B commerce
Editors note: This is a recent blog post reprinted here with the blessing of ecommerce services and consulting firm Avensia,
Truckers and marketplaces convoy
Earlier this month, three of the largest national carriers formed the Scheduling Standards Consortium (SSC). It aims to solve transportation scheduling
Nestlé projects 25% of sales will soon be digital
Nestlé S.A., the world’s biggest public food and drink processing company headquartered in Vevey, Vaud, Switzerland, sees more ecommerce in all forms too
B2B sellers pay a premium for warehouse space
Ecommerce sellers, whether they are engaged in business-to-business or business-to-consumer online commerce, are gobbling up warehouse- and
Chemical makers add in ecommerce ingredients
Even though chemical output in the United States is projected to grow by 4.1% in 2022, the highest growth seen in more than a decade, according to the
FedEx doubles down on South America
FedEx Express, a subsidiary of FedEx Corp. has expanded in Pudahuel, Chile, with its largest ecommerce-focused distribution center in South America.
More digital buyer behavior drives growth in YTD U.S. B2B sales
For the first nine months of 2022, total manufacturer and distributor sales totaled $11.103 trillion. That’s a 17.1% increase from $9.480 trillion in the
Why organizations are ranking B2B ecommerce as a high priority
B2B ecommerce is no longer just a minor priority, says Will Santry, vice president and head of SAP Customer Experience, ANZ.
B2B ecommerce is now part of the business mainstream
The ongoing coronavirus pandemic, economic problems and supply chain disruption have brought sudden and formidable challenges for B2B companies of all types
Key Concepts
15 concepts
Authenticity Crisis
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B2B eCommerce Maturity Model
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Digital Commerce KPIs
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Digital Plus Strategy
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Digital Revenue Attribution
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Digital Transformation in Distribution
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Digital Transformation in Manufacturing
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Information vs. Wisdom
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Scarcity of Human Attention
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Sea of Sameness
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The Branch Model and Digital Branch
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Total Cost of Ownership (TCO) in eCommerce
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Traffic, Conversion, and AOV — The Three Revenue Levers
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eCommerce RFP
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eCommerce Replatforming
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