Overview
Novatize is a strategy-led eCommerce firm with deep expertise in B2B. We support manufacturers, wholesalers, and distributors in navigating complex business challenges by designing integrated, scalable digital commerce ecosystems.
With certified partnerships across platforms like Shopify and Adobe Commerce, our team provides end-to-end support to help organizations unify their physical and digital channels and maximize long-term value.
We thrive where complexity meets opportunity, offering strategic insight and hands-on execution to drive measurable business outcomes for mid-market and enterprise clients across North America.
“As B2B commerce evolves, businesses face growing complexity—from fragmented systems to changing buyer expectations. At Novatize, our mission is to simplify this complexity by designing ecosystems that are not only technically sound, but also aligned with long-term business goals. We act as strategic partners, helping our clients move faster, with more clarity and confidence.”
— François-Jérôme Gosselin, CEO
SPINE
We also developed SPINE, our proprietary B2B commerce accelerator designed to reduce time-to-value for complex organizations. Built on best practices from years of experience, SPINE enables faster deployment, robust integrations, and enhanced buying experiences tailored to the needs of manufacturers and distributors.
Specialized services for B2B commerce:
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Digital commerce strategy: Business analysis, customer journey mapping, platform selection and roadmap planning
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UX/UI & digital experience design: Tailored interfaces for complex buyer workflows and account-based purchasing
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Technology integration: ERP, PIM, OMS, CRM and custom middleware to streamline operations
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eCommerce implementation: Development and deployment of robust Shopify and Adobe Commerce solutions
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Performance marketing: Lead generation and customer retention through paid media, SEO and lifecycle campaigns
