B2BEA Verified Member — Platforms

The B2B Commerce Platform
Built for Complexity

Q: What is OroCommerce?

OroCommerce is an open-source B2B eCommerce platform built for manufacturers, distributors, and wholesalers. It includes native CRM, CPQ and RFQ quoting, AI-powered search, multi-website and multi-currency support, and an ERP integration framework — all in a single platform.

Q: Does OroCommerce have built-in CRM?

Yes. OroCRM is included natively — no separate purchase required. It covers pipeline management, customer accounts, opportunities, contracts, and sales dashboards, all connected directly to the eCommerce storefront data.

OroCommerce is the only enterprise B2B eCommerce platform built from the ground up for manufacturers, distributors, and wholesalers — with native CRM, CPQ, and AI built in.

12+

Years in B2B Commerce

5×

Gartner Recognized

70%

B2B Needs Out-of-the-Box

IDC

MarketScape Leader

Contact OroCommerce Visit Website

Trusted by global manufacturers & distributors

Interstate Batteries Gerdau Azelis Rocky Mountain Equipment Chestnut Hill Farms Samuel Hubbard

Overview

OroCommerce empowers manufacturers and distributors to sell in one clear, connected way. It delivers online storefronts tailored to B2B needs, including advanced quoting tools (RFQ & CPQ), a powerful low-code workflow automation engine, integrated payments with OroPay, and native Salesforce integration.

B2B-First Architecture

Built from the ground up for complex B2B sales — not a B2C platform with B2B add-ons.

AI-Enabled Commerce

SmartAgent, SmartOrder, vector search, generative AI content, and ML product recommendations.

Multi-Everything

Multi-website, multi-locale, multi-currency, and B2B2X under a single license.

Built-in CRM

Native CRM for pipeline management, customer segmentation, and sales enablement.

Enterprise-Grade

SOC II-compliant SaaS, open-source flexibility, and robust API coverage.

Lower TCO

70–80% of B2B needs out-of-the-box. Fewer dev hours, faster launches, better ROI.

What Oro Can Help You With

A unified platform that covers the full spectrum of B2B digital commerce needs.

B2B eCommerce Storefronts

Self-service portals, quick orders, order tracking, built-in shipping & payment integrations.

Quoting & CPQ

RFQ and CPQ natively supported. Collaborate with buyers in real-time on complex pricing.

Sales Enablement & CRM

Track leads, opportunities, accounts, contracts, and tasks with built-in dashboards.

Catalog & Product Management

Unlimited SKUs, attributes, variants. Simple, configurable, and bundled products.

AI Search & Personalization

Natural language search, vector embeddings, synonym management, and recommendations.

Workflow Automation

Visual, low-code engine for automating approvals, promotions, onboarding, and more.

Integrated Payments

OroPay connects orders, invoices, and payments in one platform with real-time visibility.

ERP Integrations

Works with Epicor P21, SAP B1, NetSuite, Microsoft Dynamics, Infor, and custom ERPs.

Ideal Clients

Purpose-built for B2B enterprises across every vertical — from mid-market to large-scale global operations.

Enterprise Mid-Market Manufacturers Distributors & Wholesalers Electrical & HVAC Automotive Parts Petrochemical Medical Supplies Building Materials FMCG

What Clients Say

"Speed was our primary requirement, but we couldn't sacrifice B2B depth. OroCommerce gave us the flexibility of an enterprise build with the speed of a modern SaaS platform."

Sunil Patel

Head of E-Commerce, Interstate Batteries

"When we found OroCommerce and saw the product in action, it was like the fog lifted. Everything started to make sense: the vision, the flexibility, the unified B2B-first approach."

Lucio Martins de Campos

Director IT & Digital, CIO — Gerdau North America

"The true test of a platform is how it performs in year five, not year one. What keeps us on OroCommerce is that we never felt locked into a legacy decision."

Tim Lemmens

Product Manager Digital Platforms, Azelis

Industry Recognition

Recognized by the world's leading analyst firms for B2B commerce excellence.

Gartner

Magic Quadrant for Digital Commerce

Recognized Vendor — 5th Consecutive Year View Report →

Forrester

Wave: Commerce Solutions For B2B Q2 2024

Contender View Report →

IDC MarketScape

B2B Digital Commerce Applications

Leader — Midmarket Growth View Report →

As featured in

Forbes · Yahoo Finance · Digital Commerce 360

People to Know

OroCommerce was founded by the original creators of Magento — the team that revolutionized eCommerce.

Yoav Kutner

Co-Founder, CEO at OroCommerce

Jary Carter

Chief Revenue Officer and Founder

Aaron Sheehan

VP, Strategy & Partnerships & Bald Co-Founder

Laurent Desprez

Executive VP & GM EMEA at Orocommerce

Frequently Asked Questions

What is OroCommerce?

OroCommerce is an open-source B2B eCommerce platform built specifically for manufacturers, distributors, and wholesalers. It includes native CRM, CPQ and RFQ quoting, AI-powered search, multi-website and multi-currency support, and an ERP integration framework — all in a single platform.

Who built OroCommerce?

OroCommerce was founded in 2012 by Yoav Kutner and Jary Carter — the co-founders of Magento. Yoav served as CTO of Magento through its eBay acquisition. The team built OroCommerce from scratch to address the B2B use cases that Magento was never designed to handle.

Is OroCommerce open source?

Yes. OroCommerce Community Edition is open source and freely available on GitHub. Enterprise Edition adds SaaS hosting, SOC II compliance, premium support SLAs, and advanced features for larger organizations.

What ERP systems does OroCommerce integrate with?

OroCommerce has pre-built integrations with Epicor P21, SAP Business One, NetSuite, Microsoft Dynamics, Infor, and Salesforce CRM. Open APIs and an integration framework support custom ERP connections for virtually any system.

How does OroCommerce compare to Magento for B2B?

Magento (Adobe Commerce) is a B2C platform adapted for B2B. OroCommerce was built B2B-first — contract pricing, corporate account management, CPQ, and CRM are core features, not extensions. For distributors and manufacturers with complex pricing and workflow requirements, OroCommerce typically requires significantly less customization to go live.

Does OroCommerce have built-in CRM?

Yes. OroCRM is included natively — no separate purchase or integration required. It covers pipeline management, customer accounts, opportunities, contracts, and sales dashboards, all connected directly to the eCommerce storefront data.

How much does OroCommerce cost?

Community Edition is free and open source. Enterprise Edition pricing is custom and based on deal size, usage, and support tier. Contact OroCommerce directly for a pricing conversation.

Get in Touch with OroCommerce

Have questions about pricing, integrations, or want a personalized demo?

Contact OroCommerce