Overview
TOWA is a digital consultancy and system integrator focused exclusively on B2B go-to-market transformation. Founded in the DACH region, TOWA works with industrial companies, manufacturers, and wholesalers that operate complex sales models and want to systematically connect strategy, commerce, and operations.
With a team of around 130 people and annual revenues of approximately €15 million, TOWA supports mid-sized and large B2B organizations across Europe. The company operates from offices in Munich, Vienna, Krakow, Hamburg, and Bregenz, combining strategic consulting with deep delivery capabilities.
TOWA specializes in composable architectures and modular digital platforms. Its work spans commercial excellence, digital business platforms, and digital experience platforms — always with the goal of creating coherent, data-driven go-to-market systems rather than isolated digital initiatives.
The company is a certified partner of Salesforce, Spryker, VTEX, Shopify, Storyblok, Contentful, Akeneo, and Emporix. These partnerships reflect TOWA’s platform-agnostic approach and its focus on building long-term, adaptable technology landscapes.
TOWA’s work has been recognized by the MACH Alliance as well as by leading business publications such as Wirtschaftswoche.
The firm works 100% in B2B, with a clear industry focus on industrial goods, manufacturing, and wholesale. Typical clients are companies with established products and markets that need to modernize their go-to-market organizations without disrupting core operations.
TOWA positions itself not as a marketing agency, but as a long-term transformation partner — combining strategic clarity, architectural discipline, and operational execution to help B2B organizations evolve their go-to-market systems in a structured and sustainable way.
