Cadillac & KW Parts Boost Sales with a Headless Platform Supporting 4M Products

KW Parts, a leading European distributor of American auto parts and a trusted partner of General Motors (GM), required a platform capable of handling a vast

Case Study Overview

KW Parts, a leading European distributor of American auto parts and a trusted partner of General Motors (GM), required a platform capable of handling a vast catalog of over 4 million products and providing a B2C-like shopping experience to wholesale buyers across 30 European countries.

Cadillac, a subsidiary of GM, had an equally ambitious but distinct goal, focusing on launching a brand new B2C ecommerce webshop for selling car accessories directly to customers across Europe. As part of GM’s investments in the European market, Cadillac embarked on a journey to create a strong ecommerce presence in the region using KW Parts’ well-established digital ecosystem.

To tackle this complex business case, brands chose Virto Commerce and Mardi Gras agency to build a headless ecommerce platform and scale with new shops as needed. Thanks to a seamless integration with Briqpay, the platform has a centralized interface for all payment orders for admins and supports multi-currency transactions with automatic currency updates. Website content is localized and available in multiple languages, enabling both brands to operate effortlessly across European markets.

In 2024, brands set a foundation for future-proof automotive ecommerce with Virto’s Commerce Innovation Platform.